please explain the new business model to me

[Bill Davis]

OMG.
I agree with virtually everything Andreas wrote here.
(I wonder if the internet yellow pages has listings for Exorcists?)

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Aindreas Gallagher]

Bill, this might be the time to do our long agreed switch where I argue X and you argue Premiere. The bookies odds are actually pretty sweet right now.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Steve Connor]

[Aindreas Gallagher] “Bill, this might be the time to do our long agreed switch where I argue X and you argue Premiere. The bookies odds are actually pretty sweet right now.”

(Sound of Four Horsemen approaching)

[Aindreas Gallagher]

[Charlie Austin] “No, it doesn’t. (typed while working in Premiere) You’re starting to sound suspiciously like a fanboy Aindreas. :-)”

I’m a proper fan of premiere. Not the subscription I was bundled into. I genuinely don’t understand how you can feel X gets within 100 yards of premiere as it currently stands. You work in short form like me. Premiere is industrial strength short form. Just on keyframing alone Charlie. nevermind the configurability of the interface. The keyframing apparatus in X is quasimodo material. No one should ever have to live like that. And I have to figure you’re keyframing push pulls and text transforms half the living day. Why should anyone have to live like that?

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Charlie Austin]

[Aindreas Gallagher] “Just on keyframing alone Charlie. nevermind the configurability of the interface.”

Oh, I’ll definitely give you those points. But really, both apps have their strengths and weaknesses. I guess if I did more key framing I might feel differently, but I spend more time rearranging bits in the timeline, slogging through footage looking for the 15 frame shot I know is somewhere, previewing A and V effects, creating titles, cheating dialog, doing speed changes to audio to get mx/sfx cuts to work etc. IMO, X beats the pants off Pr for that sort of thing. When I’m in Pr I keep X open with a mirror project ‘cuz it’s exponentially easier to find needles in the X haystack, and go right to it in Pr. Especially auditioning SFX.

No point in NLE wars though… I use ’em both. 🙂

————————————————————-

~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Bill Davis]

[Tim Wilson] “Am I wrong about this? Can anyone point to even one example? I’m sure somebody can, but I absolutely cannot.
“

In fairness Tim, the pool for possible examples would be the business practices of the past – and I’m not sure they’re AS relevant as we move forward into the new model of pervasive and almost cost free distribution that selling IP today enables.

In the modern era, when all is said and done, Wall Street wants ONE thing. “comp sales growth.” Period. Without that, you lose investor mindshare fast unless you’re a startup. Now Adobe has kinda sorta has been a startup again for the past few years – but ONLY with respect to it’s revenue model.

Companies get a pass on profits IF Wall Street sees a long term play. But eventually, Wall Streets’ patience wears thin. And they go right back to Comp Sales Growth to figure out if you’re worth the investment.

You can do that with continually adding new customers (and Adobe does that with LOTS of promo “sign up” marketing). And, of course, in the old style business world you can do that through controlling costs – but costs are already now close to zero in the digital IP distribution world so that’s really not sensible. So you are left with ONLY one tool in your “increase comp sales performance” toolbox – price increases.

Yes it’s a scary tool. It can blow up in your face. But if it’s the only tool you have – and you NEED to show revenue growth to please the bean counters – what do you do?

I agree that you can try to squeeze more revenue out of a captive customer base with incremental sales, but I believe that can only go so far. The lifeblood is expansion. Big healthy expansion.

I hope I’m wrong and that somehow the universe of potential new subscribers remains large enough to support continued revenue growth for Adobe without incremental price increases. But I’m not confident.

Your focus on what has historically worked is completely correct, but flawed IMO, because the business landscape is so different today.

But maybe I’m wrong. Time will tell.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Aindreas Gallagher]

[Bill Davis] “Your focus on what has historically worked is completely correct, but flawed IMO,”

Bill, with the best will in the world, given your relative brain with industry understanding, and his brain with industry understanding, that sentence will not end well.

Even without him replying Bill – it still didn’t end well.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Tim Wilson] “I rolled down a dirt road, pulled up to a house with a bowed roof, no front door, a car up on blocks, in a neighborhood tightly packed with similar houses and, classist bastard that I was, I thought, no way, this can’t be right. “

That’s a nice lazy sentence Tim.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Bill Davis]

Shuusssh…
Nobody but the “artistic” ever pay to see the show if the characters aren’t super easy to understand.
If we ever meet – first order of business would be to flip a coin to see who gets to wear the white or black cowboy hat.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Oliver Peters]

This is probably futile, but this is an attempt to swing back on topic and riff off of Bob’s original iPhone comment.

One of the positive things I’ve seen with cameras and many younger shooters is the ability to approach a project with a bag of tricks. It used to be that a videographer or cinematographer had one camera – film, Betacam, Ikegami HL79, F900, VariCam, whatever. They made the investment and that’s what got used.

Now, I see guys coming in with multiple tools – GH4, 5D, C300, GoPro, etc. Plus small Steadi rigs, MOVIs, drones, etc. All on one job. The result is a lot more creativity when the talent is there behind the lens. That’s a huge and very fun change in the business. And overall, an optimistic one.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com