Just opening up the discussion:
Maybe because I don’t really do that much for print, except for creating kids birthday invites in Photoshop, this news passed me by.
Except, Iain Anderson earlier tweeted out:
“Today, if you open a PSD (even one that’s 20 years old) with an obscure PANTONE colour, it will remove the colour and make it black. Pantone want US$21/month for access, and Solid Coated goes behind the paywall in early November.”
Pantone is part of X-Rite, which does make some important tools, including for photo and video production. In turn, from what I can see, they are owned Danaher (NYSE: DHR), a company that has got a slightly larger market cap than Adobe.
With the money Adobe is spending elsewhere, it might have been able to buy the subsidiary. Although the idea of owing something that ships physical products, print and hardware, might not be attractive to the Adobe business model. But neither is not having one of the de-facto standards in colour management for print included in Adobe CC subscription…
Did the cost of Adobe CC through stealth just go up by £ 89,99/year or £ 14.99/month for those who must have Pantone?
Pantone Connect is already featured in the Adobe Creative Cloud Desktop marketplace, for free – not sure what that means.
The real question is:
How important is Pantone to your work?