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OT: what do you think of Avid’s new logo?
Having learned NLE on an avid, I go way back with them. I saw the new logo at NAB.
I am not a fan, in fact I didn’t realize that it was the letters “avid” for a minute. Not my idea
Of an effective brand. I guess they’re trying to appeal to younger editors, but it was lost on me.
Then again, as a FCP user, I’m not their target market.Agree? Disagree? Discuss.
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16 Replies
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In some ways it’s genius. But the readability is an issue. The avi is obvious, but the D is a stretch. Although, it won’t matter over time. Some logos are just a symbol, but it becomes the brand.
Anyone remember media 100’s second logo? The one with the eyeball? Gawd.
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I think the Avid forum would be more appropriate to have this topic.
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
Transport keys! Fiendishly clever! Totally unreadable! Fiendishly dumb!
Arnie
Post production is not an afterthought!
https://www.arniepix.com/ -
By the way, I think while it is clever, it is unnecessary. Avid does not need to re-brand.
It looks like something cheesy from the 80s too…but yeah, no need to rebrand.
Shane
GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def -
Straight from the 80’s was my first impression as well. The old Avid branding seemed almost iconic to me. Maybe that’s cause I really learned editing on an Avid but I was surprised they went in such a different direction.
-A
3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1) -
[Shane Ross] “It looks like something cheesy from the 80s too…but yeah, no need to rebrand. “
Ugh! Straight from uglyville and amateurish too. It says absolutely nothing to me.
David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, and Indie Film & Documentary forums.
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I actually kinda liked it at first. Then I went back and tried to think about what I liked about it, and I couldn’t figure out what it was. Now, I’m thinking I don’t really like it at all.
And yeah, totally ’80’s, but the ’80’s are back in a big way. Is that a good thing? I don’t know.
Winston A. Cely
Editor/Owner | Della St. Media, LLCMac Pro 3GHz Dual-Core Intel Xeon
4 GB RAM | Final Cut Studio 5.1.4 | Aja Kona LHe“If you can talk brilliantly enough about a subject, you can create the consoling allusion it has been mastered.” – Stanley Kubrick
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It looks like a flashing bar sign from the movie “Blade Runner”
Richard Sanchez
North Hollywood, CA“We are the facilitators of our own creative evolution.” – Bill Hicks
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Ohhhh……
Ouch!
(Large round of applause)
(then silence…)
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Wayne Carey
Schazam Productions
https://web.mac.com/schazamproductions
schazamproductions@mac.com -
If they wanted a more direct interpretation of transport buttons, they should have changed the company name from AVID to “JKL”.
-Russ
Russell Lasson
Universal Post
Ridgeline Digital Cinema Mastering
Salt Lake City, UT
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