OT Perhaps you all might be YouTubers one day?

[Craig Seeman]

I think it’s key that they say content will be available on your “internet connected device” since another thread mentioned AppleTV and how all this might tie into PostProduction as well as distribution.

If you want to think about how fast these changes take place, YouTube was started in Feb. 2005 and was bought by Google in Nov. 2006.

Live services Livestream and Ustream were founded in 2007. Watch very carefully how YouTube may handle this market.

Keep in mind the adversely relationship of Google and Apple and the desire to control content distribution. Think about the role of control over content creation might have impact.

In under 5 years the media landscape may well be radically different.

I don’t pretend to believe older methods will go away. We still go to the movies after all. Think about how the market share of some of the older mediums will change. Think about how their roles (broadcast and cable) will change.

[Bill Davis]

And at the center is this shift from

The old models of:

“let’s see what’s on.” or “lets’ see what’s in the theatres”

to

“What do *I* want to see right now.”

Which is as big a shift in content consumption trends as any we’re likely to see over the rest of our lifetimes.

Google saw it first. Apple, as often has been the case, didn’t invent it, but they they may well be positioning themselves to drive it farther than anyone else.

FWIW.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Richard Cardonna]

Sound great, however no explanation on how we are to make money.
No money no pro.

Rcardonna

[Daniel Frome]

The idea is that you’ll get some of the ad revenue. It’s hardly a new idea and for the foreseeable future probably won’t yield any worth while returns for higher production value work.

But hey…video on the internet is a tough one to crack…but at least Google is realizing that they need to spur some higher production value to compete with TV.

It’s going to be a long, long process, and TV is never going to die out, either. I think longer format will make its bread-and-butter on TV but perhaps release longer episodes (or extra material?) regular to the internet… or some kind of combo like that…

[Bill Davis]

A very, very small fraction of the kids are already figuring this out.

Do a search on YouTube stars making more than $100,000 per year – and you can get a glimpse.

These are the virtual-content-world equivalents of the “Bozo the Clown” shows in early TV.

Today, it’s stunts, pratfalls and silliness.

But when YouTube announced on Friday their content initiative, they set aside 100 million bucks to attract top rank stars like Madonna, Basketball-monster Shaq, and Sophia Vigara to their new “channel” array.

Is that clear enough about where things are moving?

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Richard Cardonna]

This will be a place for the top well known content producers. The rest will have to pander like in a circus side show.

How many time has the kid made 100k?

RCardonna

[Franz Bieberkopf]

I don’t know, this forum constantly surprises me.

I was going to post this in the other thread earlier to day … but really? This is how you’re reading this?

From this article:
https://www.usatoday.com/tech/news/story/2011-10-29/youtube-original-programming/50997002/1

Participants include Madonna, Shaquille O’Neal, comedian Amy Poehler, actor Ashton Kutcher, Deepak Chopra [etc. etc.] Most are creating channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O’Neal plans the Comedy Shaq Network. … Lionsgate is presenting a fitness channel, and other channels will be launched by news satire the Onion, professional wrestling’s WWE, online magazine Slate and news service Thomson Reuters.”

But here’s what I see as the most potent summary (restated different ways for clarity):

“Ultimately, YouTube is aiming to create a new digital video platform that will rival television programming.”

“The video site compared the expanded video offerings to the advent of cable television. … YouTube has tried to build a more advertiser-friendly product of professional-quality video, as opposed to simply user-created videos. Advertisers generally prefer to have their ads matched with known quantities. YouTube has also previously tried to urge viewers to stay longer with TV-like services”

Is anyone really reading this as a shift in production and post? Seems like more of the same to me … faster, cheaper maybe (which is more of the same …)

What I see is YouTube making a harder play for distribution with the usual suspects. More distribution is probably a good thing (competition and differing viewpoints) but this hardly breaks any models.

Franz.

[Bill Davis]

The article pointed out 10 case studies of individuals who were making $100k plus off their YouTube work. The guy at the top made right around a quarter of a million bucks.

And as I’ve said here. These are the pioneers. They’re the Soupy Sales of the internet video era.

Nobody can tell where it’s going, but everyone here knows how the information consumption habits of the entire world are changing.

We no longer wait for information to necessarily come to us. With our “connected devices” we know we can seek out information anytime and anywhere, sifted from the great cloud to meet our specific criteria.

THAT is what’s going to change everything.

TV and movies will remain. But for every movie ticket sold, there will be a thousand click-serches – if not a million. And if there’s a way to monetize that – and the YouTube kiddies are doing exactly that – then there will be new opportunities for those who can see it and take advantage of it.

Simple as that.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Shawn Bockoven]

Video fact check of the article.

https://www.youtube.com/watch?feature=player_embedded&v=5XPe8_YHfN0

[Scott Cumbo]

Youtube won’t replace TV… TV will just eventually morph into all video on demand type channels. where you can watch any episode of say “30 rock” whenever you want. It’s almost there already.

Scott Cumbo
Editor
Broadway Video, NYC