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OT Perhaps you all might be YouTubers one day?
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Which IS a difference between how things used to work verses how they will in the future.
30 rock will be A choice among millions – with all the support and network quality that their budget allows.
But the access parameters of that choice will be very different.
At one level, suddenly 30 Rock and “keyboard cat” have precisely the same level of public accessibility via search. That’s NEVER been possible before in human history.
Some of us see a faint whiff of possibility here.
Apple sees enough to have restructured their flagship editing software to potentially take advantage of a search dominated landscape – where not only increased choice, but the need to help people sift and sort among a sea of choices will increasingly be the smart play.
That’s not ALL of what X represents, but to deny it’s central to the new programs design is to miss one of its major advances..
One view anyway.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis]At one level, suddenly 30 Rock and “keyboard cat” have precisely the same level of public accessibility via search. That’s NEVER been possible before in human history.
How do you monetize “keyboard cat” vs “30 Rock”?
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Sorry, but I’m not going to do that analysis work for you. It’s up to you to decide. (I have my own ideas, but I’m keeping them to myself right now.)
I will note that where 30 Rock has to attract literally millions of eyeballs to make their production process work there are emerging new models for workable success that don’t necessarily rely on big productions and massive audiences.
In the new connected micro-economic world where distribution costs are marginalized via this search driven world of easy access content pipes directly to individuals devices, how many eyeballs do you REALLY have to attract to make something you put on the net a sustainable economic model to drive modest but decent personal success?
Only time will tell.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis]In the new connected micro-economic world where distribution costs are marginalized via this search driven world of easy access content pipes directly to individuals devices, how many eyeballs do you REALLY have to attract to make something you put on the net a sustainable economic model to drive modest but decent personal success?
But then you hit the wall of there being so many projects clamoring for attention that anything you do has a real problem with being lost in the chorus. How do you make it so that you’re not one of thousands of similar projects all vying for attention?
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[Gary Huff] “How do you make it so that you’re not one of thousands of similar projects all vying for attention?”
That’s simple Gary, you throw money at it. In other words, as soon as it becomes clear that money can be made, open access to indies will get shut down in favor of the biggies, as it always does.
Just look at the Sundance Film Festival as a model; it started as the new place for indies, and ultimately became anti-indie, simply because the studios threw so much cash behind their own entries.
After getting slammed for a few years because of their penchant for big bucks, Sundance is now trying to swing the pendulum in the other direction. Thankfully, things do swing back and forth, depending on which way the wind blows.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Bringing “The Whale” to the Big Screen:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfitandSuzanneChisholm/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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Great! So the plan is simple:
Step 1: Use FCPX to make money
Step 2: Use that money to advertise your online video material
Step 3: ????
Step 4: Profit!!! -
Yes apple wants to cash in with the wannabes. Tho thatse think that with 300. bucks and a mac they could make it.
Maybe we will be told that one or two made just to stir more frenzy. If hype is important in todays business think when hundreds of thousands joing in.
This could be a lemming parade to the death
rcardonna
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[Richard Cardonna] “Yes apple wants to cash in with the wannabes. Tho thatse think that with 300. bucks and a mac they could make it.
Maybe we will be told that one or two made just to stir more frenzy. If hype is important in todays business think when hundreds of thousands joing in.
This could be a lemming parade to the death”
hasn’t that been the history of final cut already? I mean, that’s what made it popular to begin with… lower price than Avid with a few big names cutting features on it plus a minority of pros switching. and millions of college kids saying “oh i can do that too” with only some really taking it to a “pro” level.
some will get pissed at that statement, but it’s pretty true.
Scott Cumbo
Editor
Broadway Video, NYC -
It’s not “pretty true” Scott, it’s TOTALLY true.
FCP original was a totally “ground up” revolution.
In versions 1 and 2 it was sneered at and dismissed as “amateur” every bit as much as X is today.
And in the end — after it had enough time to evolve and mature — the majority of the “broad spectrum” video editing in the entire world was being done on it.
Their remained many specialist tools for work at the high end of the spectrum who’s workflows were never much dented by FCP – which is why Avid is still such a major player today. But the broad editing market chose FCP over the competition even tho there was a stiff penalty imposed since it ONLY ran on Mac hardware, unlike the competition.
History sometimes does inform us about the future. But not always. ; )
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “History sometimes does inform us about the future.”
Yes, but if you can’t open the project, you might be doomed to repeat it.
Franz.
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