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OT Avid not at NAB 2008
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I have a client who did this years ago. Forsook expensive trade shows for a more grass roots approach to the selling/servicing of their product. It worked, and worked very well (but it is consumer products). That said, there’s a lot of news and publicity, and sheer hype they give up not showing big at NAB. Let alone the eye of the industry as a whole.
The customer that I have that did this was the best in their field, just as Avid sees itself. NAB must cost Avid over 10 million? That’s a lot o bread man… I think We’ll see… I’ll wager they end up giving up the bottom 90% of the market for good doing this though. That very well may be their plan too.
Jerry
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And yet, for all the faults it may have…I find that I can relie on my DS to perform the simple and the many layered complicated tasks with more confidence and reliability then my FCP system. I think Avid needs to start worrying when Apple steps up to the plate and addresses the myriad of issues FCP2 has . In certain situations FCP is golden, but in the realm of many production facilities its still quirky, slow and unreliable enough not to endanger clients with. Yes, great for theatrical films, documentaries and rooms where clients dont sit with you and check the clock. I look forward to the day when I can switch from the DS to FCP without batting an eyelash…but that day still hasnt come.
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[lasvideo] “Yes, great for theatrical films, documentaries and rooms where clients dont sit with you and check the clock. I look forward to the day when I can switch from the DS to FCP without batting an eyelash…but that day still hasnt come.”
I have to disagree with you there. We have clients in the room a LOT on hourly projects where the clock is always in play. Have been using FCP with hourly / broadcast clients since 2001 actually.
We will also deliver well over 100 broadcast masters, SD and HD this year alone. FCP has been used in episodic television for quite some time now actually.
Your facility may not want to make the switch but to say it’s not ready for hourly clients is definitely not accurate.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.STOP STARING AND START GRADING WITH APPLE COLOR
The new Color Training DVD now available from the Creative Cow! -
As A.Zander noted, the correct link was easy enough to find — you just had to paste the link from the press release into your browser.
The bad clickthrough was from an errant carriage return in the href. I just fixed the link, so check out the announcement if you haven’t.
Best,
Tim Wilson
Creative Cow -
hey lasvideo.
I hear what you are saying, but with Prores in the mix, the rt in FCP is like nothing before.
Still no real time alphas though. Silly.
Jeremy
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[Jerry Hofmann] “I’ll wager they end up giving up the bottom 90% of the market for good doing this though. That very well may be their plan too.”
Bingo!
Avid is quickly become a “server” company, specializing is large workgroup installations (Newsrooms). The sooner the die hard “media composer” fans recognize this, the less painful it will be.
Mark
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[mark raudonis] “Avid is quickly become a “server” company, specializing is large workgroup installations (Newsrooms). The sooner the die hard “media composer” fans recognize this, the less painful it will be.”
And the funny thing is they’re slipping in this market too. CNN Atlanta is switching from Avid to Final Cut Pro. Most of the Avids are already gone from what I’ve been told.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.STOP STARING AND START GRADING WITH APPLE COLOR
The new Color Training DVD now available from the Creative Cow! -
I just wonder how this will play out with the Liquid series of products that Avid bought a few years ago.
Seems like it may be a good move for them… but there could be a down side to all of this, too.
Let’s just watch and see…
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Wayne Carey
Schazam Productions
http://www.schazamproductions.com
https://blogs.creativecow.net/waynecarey -
I have to agree with you, Walter.
We have been producing more than 100 episodes for the past two years without issues, other than the obvious ones you’ve seen here. But there’s always a fix or work around for them.
The one thing that most people miss about FCP, is that you can do anything a multitude of ways. And if you can’t, its your fault, not the program. FCP allows us to do so much more than most of the COW really knows. Alot of us older guys here remember the old days… Look at what we can do now!
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Wayne Carey
Schazam Productions
http://www.schazamproductions.com
https://blogs.creativecow.net/waynecarey -
Speedy replies to the last few comments:
1) Avid has never had access to the bottom ninety-FIVE percent of the market. Never had a chance. It wasn’t a goal either: FCP-style success would sink the company in a heartbeat. The whole company is built for selling a few expensive things. It’s why the new products are almost all more expensive.
Quick note: the complaints I heard about Avid DS at $150,000 from its customers is that it was too cheap. I heard that several times every single day, in every kind of weather. This ain’t a business model that plays in our end of the market, but is doing for Avid exactly what they want to.
2) This condition is why Avid bought Pinnacle, whose sales model is meant for big traffic(11 million-ish units so far) with a heavy web component.
Bottom line: couldn’t build it, so they bought it. NAB’s not its most important show, by a long shot.
2) The number of newsrooms that have converted to fully digital workflows is in the single digit percentages. There are hundreds left. Avid still sells multiples of everyone else combined does, and growing fast.
Newsrooms are part of the story, but not the only story. Avid still has over 6000 seats at the BBC, and growing, with something like 2-dozen massive Unity networks. They told me so when I visited them — with a group of guys from Apple, Adobe, Grass Valley, and Quantel. We all heard the news at the same time. I’ve never visited CNN, so I don’t know.
We’re in the stage where Avid is building the entire business framework, just like they did with non-linear editing in 1989. Others were first. There were always competitors, many of whom did it better and cheaper, and ALL of whom were from bigger companies with a lot more money.
So let’s talk again about Avid’s newsroom business in 10 years, and again in 15. Maybe they’ll have done it again, maybe not. But that’s how long it takes to find out.
Or not. A couple of years ago, Grass Valley was dead in the water, the classic example of a company that squandered its lead and vanished from the market…until now, when they dominate in ways that neither Avid nor Apple ever will.
Same with Discreet. Everybody, including me, was sure they were dead many times. They were rumored to be takeover targets for Apple, Avid and so many others because the company was “on the ropes” — and now they’re not. They’re hotter than ever.
It’s a big, big world. FCP will win a lot of the games they’re in, maybe even most of them…but there are a lot of games they’re not even in, and don’t want to be.
Things change fast, unless they change slowly. But they change.
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Last but not least, none of this is a comment on whether Avid are executing their plans, or even a comment on whether their plans are worth executing at all.Last, last, last — 3 years ago, FCP was the only NLE that I used. Still use it a TON. Nothing but love.
Just talking about the lay of the land is all. You can decide the rest.
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