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on the PPro product manager popping his head around the door to give a heads up.
the difference between Adobe and Apple as companies, reacting to professional users needs, is surreally stark at this point.
The fact that the product manager for the application just popped into this forum to highlight that they are aware of and are working to address the problem 72 hours after it was raised in a single blog post is a little mindbending.
I invoke flabbergasted Picard.
I’m genuinely rooting for PPro6 at this point.
I think if it feels like Premiere is about .5 to one full release away from the real deal, the world and its aunt is going to jump onboard shaking it out and implementing it while riding out FCP7 in the interim.
As in to say, given the exemplary way adobe generally handle the customer base, if they more or less land this release, and it becomes quite easy to envision a really very good premiere in 12 months or so, with Adobe’s dependable reinforcement going forward from there, then everywhere that was FCP instead of Avid, will become Premiere instead of Avid.
One ginormous ad and marketing agency in London has intimated that at the end of the transition period, they expect to be Premiere. They’re not ruling out Avid, but Premiere has tremendous price attractiveness and they get to keep nearly all their existing hardware. They have quite a lot of seats. Also the Beeb has pretty much bet on Premiere. They have existing Avid for the serious stuff, but anything new is Premiere. I got that from a D.I.T who works for nature.
Do it Adobe, land this baby.
realistically, it’s the closest anyone is going to get to FCP8.http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
33 Replies
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[Aindreas Gallagher] “the difference between Adobe and Apple as companies, reacting to professional users needs, is surreally stark at this point.”
It’s great but it’s not a big change, this is how Adobe have worked for the last few years, I remember them taking part in discussions years ago with Premier 5.0!
Apple’s silence is no change, this is what they have always done.
It’s just that some more of you are paying attention now!
Steve Connor
“FCPX Professional”
Adrenalin Television -
I’ll say. the context is very different now.
the thing I find interesting about this is that Adobe did all the very important things in Photoshop a while ago now, same for Illustrator, same for AE.
Argue you all you want about a touch of mission drift in PS (although 6 looks right on the money) but I will defend AE until the day I die. If you compare AE CS5
to say AE 5.5 – first release with camera, last release with floating tabs, the refinement and strengthening of that App is astonishing – literally every last square inch of the thing has been honed to within an inch of its life. Razor clean chrome, brilliant keyframing, industrial strength effects, its just an absolutely cracking piece of software.Now I never paid an iota of attention to premiere for the last five years, but realistically, its underpinnings are in great shape. the architecture is very clean, very modern, and very powerful. And then there is simply a lot for Adobe to do and iterate here. But Adobe really know how to do that. And they have a real goal now – eating everything that isn’t Avid, which depending on what way you measure the universe, is about a fifty percent market share up for grabs.
Adobe know how to make great video software, and if their ear was any closer to the ground, they would be an Indian scout.Like I say – I’m rooting for Premiere.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Steve Connor] “Apple’s silence is no change, this is what they have always done.
“You didn’t know Ralph Fairweather, apparently.
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[Michael Aranyshev] “You didn’t know Ralph Fairweather, apparently.
“No, he was before my FCP time, just Googled him though, he sounds like a great guy, Apple could do with someone like him at the moment!
Steve Connor
“FCPX Professional”
Adrenalin Television -
Ralph was great
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+1 on that… it was a big loss when he passed…
Mitch Ives
Insight Productions Corp.“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill
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I miss my old buddy, Ralph. We were pretty tight. Ralph’s role at Apple was a breath of fresh air at the time.
Kevin Monahan
Sr. Content and Community Lead
Adobe After Effects
Adobe Premiere Pro
Adobe Systems, Inc.
Follow Me on Twitter! -
Well I’m glad Adobe is paying attention and seizing this moment that has been handed to the NLE industry on a silver platter by Apple. All I ever wanted from PPro was stability, and checking out the Conan video and getting a peek at CS6 things are looking up indeed. I love the slider for the thumbnails a la Bridge in the bins – huge for me since Avid has been the only one to get thumbnails right up to this point.
Looking forward to NAB…
Lance Bachelder
Writer, Editor, Director
Irvine, California -
[Aindreas Gallagher] “I will defend AE until the day I die. If you compare AE CS5
to say AE 5.5 – first release with camera, last release with floating tabs, the refinement and strengthening of that App is astonishing – literally every last square inch of the thing has been honed to within an inch of its life. Razor clean chrome, brilliant keyframing, industrial strength effects, its just an absolutely cracking piece of software.”AE is good, but probably its main advantage is its ubiquity. In my opinion, AE still has a ways to go to catch up to the late Autodesk Combustion, at least in terms of its utility as a compositor. I find AE’s UI needlessly cluttered. Combustion’s UI was far more elegant and task-aware. Combustion’s schematic view was actually usable like a node tree, whereas AE’s is simply informational. And I can’t fathom why there’s still no per-vertex mask feathering in AE without a paid third-party plugin.
But I’ll grant you that Adobe supports AE very well, and continues to improve it in each release. And on the plus side, at least Adobe hasn’t demonstrated the perverse propensity to heartlessly and arbitrarily kill its own children like Discreet/Autodesk, or even Apple – at least not in regard to its video apps.
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“The fact that the product manager for the application just popped into this forum to highlight that they are aware of and are working to address the problem 72 hours after it was raised in a single blog post is a little mindbending.”
That IS pretty impressive, isn’t it? The way this whole thing unfolded reminded me a lot of the Conan video. John Adobe himself just paid us a visit… 🙂
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“THAT’S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.”
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