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Oh dear.
It was always foolish, IMO, to think that decoupling price elasticity from choice wasn’t going to eventually lead the bean counters to do exactly what they are paid to do.
Maximize financial return.
If your work has all been IP silo’d in CC – what can you do but accept the hike, or walk away from all that value you’ve painstakingly layered atop your own IP?
Sigh.
Creator of XinTwo – https://www.xintwo.com
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23 Replies
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Before everyone gets into an uproar the $9.99 plan is still available:
https://www.adobe.com/creativecloud/plans.html?promoid=NV3KR7S1&mv=other
There was a discussion about this in a Facebook photography group just last week. I have no idea what Adobe was thinking with this price test scenario. The fact is the less expensive plan is still available, at least for now. Should they decide to increase the price and end the lower price plan subscribers will take notice. Will there be a mass of people jumping ship? Anything is possible. There are alternatives out there and that can cut into the Adobe revenue stream. We all know a price increase was coming but doubling the rent is not going to make many subscribers happy. It will be interesting to see how this plays out.
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Adobe has stated that they are experimenting with the pricing structure. You’ll note that the more expensive plan includes a lot more online (“cloud”) storage space. That’s the direction many photographers are headed (at least the amateur photographers), so I suspect Adobe is trying to respond to that change in the market. Just as there’s Lightroom Classic (local storage) and Lightroom CC (cloud-only storage).
– Oliver
Oliver Peters – oliverpeters.com
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The schadenfruede is strong. As mentioned above the old plans are still there. This is just upping the 50mb included in the old plan to 1tb and charging an extra $10 for the priveledge. Which I can’t say I’m sold on but someone out there maybe would want that.
However, a price rise eventually is inevitable and I can’t say it bothers me and I don’t feel tied to Adobe by my intellectual property. Other programs can open PSDs without issue and old photoshop files are not really something you go back to a huge amount anyway. I guess sometimes I’ll jump back to one to grab some colour grading but that’s once a month and I wouldn’t cry if I didn’t have access. And it’s not Adobe will just dump Lightroom as Apple did with their alternative in that space.
Frankly, I could jump ship at any time if there was somewhere to jump ship to. In the case of photoshop I don’t think there is for my uses.
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One interesting thing is that when the change originally hit, the new price was on the first price package page and the cheaper option a bit buried. I guess Adobe responded to the flak, because they put the original price back to being front and center with both prices now on the comparison page.
– Oliver
Oliver Peters – oliverpeters.com
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[Bill Davis] “decoupling price elasticity from choice wasn’t going to eventually lead the bean counters to do exactly what they are paid to do.”
What bean counters do…over estimate value and over estimate quality.
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When I looked at it a month ago, they were listing Photoshop and Lightroom (not Lightroom Classic) for $10/month and anything with Classic in it at $20/month. What they called Lightroom seemed to be a dumbed down version for phones and iPads. It was very confusing. Fortunately I own Lightroom 6 and was eventually able to upgrade to 6.14. Sometime soon they will figure out a way to kill that. I love Lightroom Classic, but would hate spending $20 of month to rent it.
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[Claude Lyneis] “What they called Lightroom seemed to be a dumbed down version for phones and iPads”
There are two current versions of Lightroom. Lightroom Classic and Lightroom CC. The Classic version allows you to save files locally. The CC version makes up upload the original files to the cloud. Features are similar between the two and are evolving. In some cases CC has features that Classic doesn’t, but also it’s the other way around. Granted it’s purely speculation, but anything named ‘Classic’ doesn’t feel like it has a long-term future. We’ll have to see what happens as the two feature sets get closer to parity.
– Oliver
Oliver Peters – oliverpeters.com
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https://gizmodo.com/adobe-warns-using-old-creative-cloud-apps-might-get-you-1834730149
Yeah, a software subscription model is sooooo much better for the customer, lol!
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This appears to stem from an ongoing dispute with Dolby that affects any company who included the AC3 codec under previous licensing agreements. The same thing has happened with Avid Media Composer licenses.
– Oliver
Oliver Peters – oliverpeters.com
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[Oliver Peters] “This appears to stem from an ongoing dispute with Dolby that affects any company who included the AC3 codec under previous licensing agreements. The same thing has happened with Avid Media Composer licenses.”
I’m reading that the final AC3 patent(s) expired in 2017. Do you have anymore info/insight onto what the hangup might be?
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