Next version of Adobe Production Studio coming to the Mac

[Andrew Kramer]

The whole studio? Premiere too?

[Steve Kilisky]

Hi Andrew,

Yes, Premiere Pro and Encore will be x-platform. Soundbooth will be included instead of Audition in the Production Studio. Audition will continue to be developed as a standalone Windows application.

Steve

[Mylenium]

Not bad. After all these years of abstinence on the Mac certainly a major effort on Adobes part. Let’s see how it works out.

Mylenium

[Pour Myl

[Andrew Kramer]

Sounds Exciting!

[Jimmy Brunger]

Bum, only just bought the current Production Studio! 🙁 Themz the breaks..

My major problem with the new release is that Audition has been dumped for a watered down version within the studio, meaning when I do upgrade I’ll lose Audition, or have to pay out for the full version!!

On the upside though..new versions of AE and PS eh? Tasty.

[Deleted User]

Hello,

Going to be difficult to win the fan base of Apple’s products with Final Cut Pro and it’s studio suite.

As Adobe Premeire was notorous on the MAC for being un-stable as I have used Premeree since 4.2 on a MAC. Each release was getting better then when FInal Cut Pro was released the Adobe Premiere was dropped from the MAC support from Adobe. The Adobe suite has matured on the WIndows platform so shbould be interesting to see how the MAC market accept the suite. I think they should probaly be alright, seeing Photoshop, After Effects is being used already on the MAC with FCP Studio etc.

Hopefuly some nice new features will be added into the Adobe suite such as easy intergration with Serious Magic Ultra, ability to turn off Audio conform on Premiere Pro, generate OMF audio exports, display and custom and embed the timecode data into video clips for bitc display and playback. HD DVD support etc etc.

Thanks,

Leo

[Eric Steinberg]

I also hope the new Premiere Pro will have decent EDL import capabilities. I just lost a big job onlining a 30 minute short film on my AXIO/PPro workstation because the project was offlined on FCP, and it was too much of a hassle bringing it into Premiere Pro for onlining. I think that if Adobe’s smart, they’ll make import of EDL’s from FCP a priority, so they can win back customers who already have projects in FCP.

Just my 2 cents,
Eric

[Tony Kloiber]

There is the problem. As Adobe and Apple develop more and more tools their willingness and need to work together gets less and less.

Btw How does the serial number/licensing on AdobeMedia’s packaged products work?
Currently if you have Apple’s Production Suite you can’t use one application on one computer while using another (suite) application on another computer. Is this the same situation with Adobe’s packaged products?

TonyTony

[Tim Wilson]

A couple of comments on various posts so far:

1) Unless you’re an audio pro, Audition’s overkill. If you ARE an audio pro, it’s still around. I’m finding that I get more work, better work, done much more quickly in Soundbooth, even at Beta2. If you haven’t checked it out yet, swing by labs.adobe.com

2) I haven’t heard anyone at Adobe put it like this, but I doubt anyone there is interested in “winning back customers using FCP.” They already HAVE virtually 100% of those customers with After Effects and Photoshop.

Even for Premiere, I suspect that their strategy is simply to build on their current success. In its current Windows-only state, Premiere’s sales are still bigger than every other pro NLE combined. With 50% year on year growth through 2006 (4-6 times the growth of the industry as a whole), there’s nothing but upside with the release of a dual-platform Studio.

Adobe doesn’t need for anybody to STOP buying anything else in order for them to grow their pro video business. It’s never an either/or game in software — any working pro can easily afford BOTH studios, and plenty of other software too. I’m just predicting that Adobe’s studio will be bigger than ever, and with the addition of Mac, could easily blow past anything we’ve ever seen before.

A lot of folks, Mac folks in particular, may have missed what Premiere Pro’s been about this year. A couple of my favorite new features include Clip Notes for streamlined review and approval (see Aanarav’s tutorial on this in The COW library), 4K and sequential stills for exceptional DI workflow (seriously – 4K and DI support), stronger DVD toolset than anyone else (DVD authoring right on the Premiere timeline, plus killer integration between Photoshop and Encore), and 5.1 surround and VST plug-in support in the Premiere timeline. There are others. Add them to unmatched After Effects integration, and I believe people will naturally find themselves doing more and more work in Premiere over time/

Much of this is my connecting of the dots. To get closer to the source, check The COW later today for podcast conversations with Adobe’s VP and Director of Product Management for Dynamic Media — Jim Guerard and Simon Hayhurst respectively — as well as a full interview with Simon for The Creative COW Magazine, also posted later today.

Tim

[Mylenium]

[TonyTony] “There is the problem. As Adobe and Apple develop more and more tools their willingness and need to work together gets less and less.”

Na, you are seeing this far too grim. For all intents and purposes: What could Adobe care what Apple does and what does Apple care what Adobe does? They are both monopolists and have a firm grip on their parts of the market. In the end, all Adobe needs from Apple is XCode, a few tech docs on audio, video and other system drivers and some additional development tools. A large part of that comes with every OSX install disc, so in that light even the mighty Adobe is not different than a hobbyist developing a docklet or whatever… And before you start of on another track: While everybody usually moans about After Effects and Photoshop being bloated and slow, many users use the meven under less-than-ideal conditions on the intel Macs, so Adobe must have done something right with those apps, regardless.

Mylenium

[Pour Myl