new ipod nano ad

[Chris Smith]

Man, the color is the easiest part. I’m more impressed with the reflections of the synthetic effect being in their sunglasses. As far as the colors, that’s pretty basic. There are many ways. You can use curves or hue/sat set to colorize or use colorama. The key for the glowy stuff is duplicating layers blurring them and using ADD transfer modes back on top of each other.

But if you are an ad agency producer asking a post house that owns a flame how this is done, then yes the answer would be “only in a flame”. But everyone else knows it can be done in AE. But like I said, the color part was not a big deal, it was the other stuff that was the amazing part.

[Vince Becquiot]

It is, but nothing that would be worth spending time on, and it probably wouldn’t be very realistic.

This was probably achieved by lights likely held by the dancer themselves.

Vince

[Phil Scardilli]

I recently followed Aharon Rabinowitz’s most excellent AE/AI cartoonification tutorial and I almost pulled it off. The problems I encounterd were in lesson 3, bringning the batch rendered Illustrator files into After Effects.
When I tried to import/import multiple files of my color cartoon AI
files,a series of about 700 jpegs, it’s only importing a single frame.
I tried repeatedly but still can’t pull in my entire AI folder with all the jpegs.
Any clues?
Phil E.

[Steve Roberts]

Could you create a new thread, please?

[Steve Roberts]

Chris is righteous. Play the clip to the seventh artist (green) around :11. Step through the clip frame-by-frame as the artist is raising her arm for the first time. Hee.

Nice video. 🙂

[Brad Goosen]

thanks for the speedy reply
yeah i agree that the other elements are fantastic… but i guess that would be all 3d elements comped onto the footage.
great timings and the feel of the piece is brilliant
thanks
again
brad

[Majorasshole]

i think the lighting is faked. I think they shot the lit version on a green screen. Then they made darkened silhouettes of the actors. Then they made reveal mattes using a contrasted version of the person. Then they tracked a color glow to reveal the lit version using the contrasted mask. And where ever doesnt reveal just shows the black silhouette.

[Sam Moulton]

I think the nano’s in the spot were lit internally and the set had barely any light. then the nano’s were tracked and a particle system was used to build the lines. there may also have been a bit of an echo effect applied to a high contrast version with the actors blocked by either masking or some kind of channel adjustments. Very clever, but they look a lot like some nbc adds from about 3 years ago where stars of their prime time lineup were drawing with light and I think pitching that the network cares about families or something like that. at least I think it was nbc… don’t have much time to watch tv.

[Danny Princz]

funny, for such a beautiful spot, the amount of work that went in to it, etc…

its amazing how many poor masks, cut off limbs, etc they left in the final version

after the green nano person with the cut off arm, watch the hand of the next blue nano come in.

beautiful spot, but not very polished

and this id just what i saw as it played, not from going frame by frame

[Nicholas Toth]

Done poorly?

I thought they executed it very well.
Well enough to stump enough people at this website.