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new ipod nano ad
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as i said its beautiful. and so much work obviously went in to it.
it just lacks polish, and honestly i am surprised the agency would approve it as is.
when watching the 4×3 version you can see the green guys edge of frame where his arm is cut off.
the next shot watch the poor roto on the hand holding the ipod, i mean bad. the fingers dont even connect.
it looks like there were a few different artists working on this spot with varying degrees of expertise.
some shots the nano has motion blur, others it looks like they forgot to enable it (there is one when it small in the background moving fast and everything is movign with blur but the nano)
there is a pink streak that comes in large and you can see where it was masked or ended or the edge of its frame for 1 frame.
none of these are that noticable (save the guy who is cut off which i think is pretty embarrassing that they let it out that way) but are little things that should have been fixed before being final.
of course this is IMHO
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I’d love to know what it was done in. Not so I know ‘how’ they did it, but just to enjoy the irony of Apple’s visual effects ads, likely being done in non-Apple software. heheh. I like the ad though – save Choppy McArmless the Green.
But what the heck is the deal with the 2nd blue guy’s hand? I don’t think it’s dodgy roto work, because I don’t even think it’s the guy’s hand! It’s meant to be his skin but look at the 16×9 version where his thumb enters frame. No skin I’ve ever seen looks like that – and there’s no finger nails?!
Anyone know who did it?
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a company called expolis http://www.exopolis.com and it was co-directed by mark romanek… one of the great music video directors… if you’ve seen the clip for johnny cash’s hurt you’ll know what i’m talking about
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Wow, yes I know the man – in my mind Romanek’s responsible for so much of the ‘grunge’ look in cinema of the late 90’s – certainly Closer was a direct influence to SE7EN’s titles. The Palm Pictures DVD on him is great.
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