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New Apple holiday commercials
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I see you want to argue for its own sake. I’m not playing. Peace out.
– Oliver
Oliver Peters – oliverpeters.com
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Agreed … hit home. The only thing I didn’t like was the overuse use of a pan transition. The opening shot transition was beautiful.
Imacs (i7), Canon C300, Canon 5D Mark IV, Panasonic ENG HPX250P, , FCP X, teach video production in L.A., Cool Light Productions, Producing series of multimedia Portraits of creative women in the production arts.
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Or maybe Apple is saying our computers work with all creative software. After all they practically give away FCP X. And all their creative software. Looks to me like they found the artists they liked and went from there. It would not have been hard to hide the interface of the editing tool and just shown them on a Mac and cut to a full screen image of the just edited shot and the response of the collaborative artists. They have made no attempt to compete with Photoshop and although photos can process raw stills pretty well its a very limited editor. FCP X seems to have come of age but they took long enough for most all the pros from FCP 7 to move to other editing software even if they now use FCP X as well.
Its a very subtle add promoting both artistic vision and the Holiday spirit. But as a FCP X user its a bit annoying that they don’t care enough to spend money promoting it which would imply they care about the app.But its also interesting and not in the history of Apple’s MO (even though it’s first must have app was MS WORD).
Imacs (i7), Canon C300, Canon 5D Mark IV, Panasonic ENG HPX250P, , FCP X, teach video production in L.A., Cool Light Productions, Producing series of multimedia Portraits of creative women in the production arts.
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[Oliver Peters] “I see you want to argue for its own sake.”
No I wasn’t. I was disagreeing with you the same as others on here have, and I have the same right as them to do that.
But Peace out is fine.
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[Craig Seeman] “The constant is that Apple is not marketing it’s own software even on it’s own product pages (iMac Pro).”
Those six videos are showcasing the internal processing power of the mac to bring high end animations life. It’s not surprising at all that the software used by all six creators isn’t mac software. Programs like Cinema 4D, Maya, Nuke and After Effects are the industry standard for this type of work.
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[Craig Seeman] “The constant is that Apple is not marketing it’s own software even on it’s own product pages (iMac Pro).”
And will be the case until Apple gets an inhouse A/V team. If not they will be subject to whatever software their agencies use.
At the end of the day its up to the legal teams over there to approve the video and say “hey, these arent apple products – lets replace those shots”.
The legal teams have pretty much final cut on everything but if marketing isnt collaborating with the pro app teams which there they probably arent – this will keep happening because of a lack of communication.
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[greg janza] “Programs like Cinema 4D, Maya, Nuke and After Effects are the industry standard for this type of work.”
Also listed is Adobe Premiere and Creative Cloud generally.
I won’t pretend Motion is After Effects but not demoing any Apple post software on their iMac Pro page does set u a certain marketing message by omission.One might think Apple bothers with Post Productions software at all is that it sells Apple hardware. Seems Apple doesn’t think so according to their recent messaging/marketing.
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[Neil Goodman] “And will be the case until Apple gets an inhouse A/V team. If not they will be subject to whatever software their agencies use. “
Or they don’t know of a single outside agency that uses their post production software. Perhaps that’s the case.
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No problem. Hopefully, we are all friends here.
– Oliver
Oliver Peters – oliverpeters.com
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[Craig Seeman] “Or they don’t know of a single outside agency that uses their post production software. Perhaps that’s the case.
“I would just say Craig, it’s their job to find those people and there are plenty of them out there.
I remember years ago as things were starting to change the word would come down that they wanted some diversity on a certain job. I’m sure there were people who said “We don’t know any qualified people of color” Then there were those who said “We already got that covered, we got Tony. And just like that I was on that job. I was as qualified as anybody else they knew (in some cases more), as word got around “I don’t know anybody” was done, and that’s how things change.
Believe me, as an African American in this country and in this industry, I know all about the client saying “We want it this way” and it being exactly that way.
I’ve lived it.
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