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New Apple holiday commercials
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[Neil Goodman] “the agency I was working at at the time who had the apple bid was not using X”
Yeah, that’s because apple was OK with that.
The client tells the agency what they want. Then the agency tells people like you and me.
The agency is not just doing whatever they want to do, unless the client lets them.
I was fortunate enough to often have the client go directly to me and ask for what they wanted.
Everyone at the bar just happened to be drinking the same brand. Just happened to be a certain ethnicity. They just happened to have the labels of their bottles turned toward my camera. No.
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I still dont think your getting it. Apple cant just come in and say – Hey there so and so agency – we like your creative services BUT – we want you to use FCPX for our work going forward. Agency would decline the work because its a pain in the ass, and for the most part – You cant even advertise you worked on Apple stuff or show it on the company reel, so whats the point of bending over backwards for them?
They have a strict embargo and the general consensus i got from my creative director was, that this shit isnt worth it because we cant show off the work anyway because Apple has such strange embargoes.
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Also In my experience – Clients arent telling agencies what to do. Heres the project – give us back your best ideas.
They are literally buying our ideas. Why would they tell us what to do? What would be the point?
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Keep in mind Neil, while this isn’t LA, it is the home for the headquarters of some of the largest companies in America. Not to mention the birthplace of Fleishman Hillard who practically invented advertising and public relations. We aren’t exactly sitting around here
milking cows ; ) As the ad before some of yaaaw’s time used to say, “Don’t let the smooth taste fool you” -
[Neil Goodman] “Agency would decline the work because its a pain in the ass, and for the most part – “
Ha! yes “Sorry Apple we don’t want your work because you’re making us use a different NLE” that would DEFINITELY happen 🙂
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[Tony West] “Keep in mind Neil, while this isn’t LA, it is the home for the headquarters of some of the largest companies in America. Not to mention the birthplace of Fleishman Hillard who practically invented advertising and public relations. We aren’t exactly sitting around here
milking cows ; ) As the ad before some of yaaaw’s time used to say, “Don’t let the smooth taste fool you”
“I think I know what your implying and your super off base. Clearly we aren’t on the same page but thats cool ☺
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[Steve Connor] “[Neil Goodman] “Agency would decline the work because its a pain in the ass, and for the most part – ”
Ha! yes “Sorry Apple we don’t want your work because you’re making us use a different NLE” that would DEFINITELY happen ☺
“Take a moment to think that Apple has work spread out all over town. They ask you to change your workflow or a small part of it – that ripples through the whole company. New talent maybe – new support, new producers to handle the client. All for work that isn’t guaranteed to come back and work you cant show off or use to get other work. Doesnt seem like the smart play.
At the shop Im at now we do accomodate two clients that use Avid – cut their projects in Avid and deliver Avid projects for finishing on their end. It’s a huge pain in the ass for our support, AE, and finishing teams team to accomadate that but we do it because those are 10 year long relationships. Worth the squeeze so to speak and we are allowed to showcase their work on our company reels.
Some of these A/V agencies are small companies with like 10-30 people. Taking on and then losing a client like apple could be disastrous for them.
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