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My thoughts on the FCPX FAQ
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Have to disagree. It’s clear from their behavior that they have abandoned the pro market. On June 21st they killed all their pro video products.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
[Tom Wolsky] “Have to disagree. It’s clear from their behavior that they have abandoned the pro market. On June 21st they killed all their pro video products.”
People keep stating this as a fact, but the justification for it grows thinner by the day.
Well, we’ll see who’s right, eventually.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Chris Kenny] “…a consequence of people believing Apple is deliberately abandoning the pro market, and it is my opinion that Apple is not actually doing this and future events will make that obvious.”
Hi
On the subject of the way events work out 😉
2003 Steve stands up at the G5 launch and tells us “3GHz within 12 months”.
Three years later the G5 (and IBM) are history.2008 After the roll-out of MobileMe Steve sacks the managers – “why the fcuk doesn’t it do that ???”
Three years later MobileMe will be history – iDisk. iWeb etc.2011 Furor after the summary zero-notice axing of FCS 3, with the App Store telling the world that FCP X has a 2.4 review rating.
Three years later?My prediction: Before even three years the Mac Pro and all conventional NLE products are axed (summarily, without warning) and FCP X is totally rolled into an iPad app for the new ‘professionals’, to edit iCloud footage for sale (huge revenue to Apple) from iTunes.
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“People keep stating this as a fact, but the justification for it grows thinner by the day.”
That sir, is incorrect. The only thing that grows thinner everyday is the number of people waiting around to see what happens next. You mistake the fact that the new market that Apple is attracting is going to keep this product viable for an industry.
There are a few, like myself, who will have a wait and see attitude, but a clear majority have already moved on. No matter how great the product might be in a year, the direction has already changed for a large number of people in government, educational and professional businesses. Winning them back is going to be very difficult. This move is going to have a real cost in time and money for many, many institutions. That hardship will not be forgotten in 2 years.
That being said, I really hope this thing does evolve into the “next big thing”, but really the possibility of that is what actually “grows thinner by the day”.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
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[Marvin Holdman] “That sir, is incorrect.”
No, it’s not. Immediately after the release people were casting doubt on whether Apple would ever support pro workflow features like XML exporting. We now know that Apple has been working on this features. And the magnetic timeline seems like less and less of a ‘non-pro’ feature the more one understands it.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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What’s not to understand? The sale of all their pro video apps has stopped. Period. They have disappeared from the Apple map and Apple website. No FCP, no Color, no DVDSP, no Cinema Tools, no STP. They bought a lot of companies and killed their products, worked them for a while and then shitcanned them. The only app that’s left that’s still a pro app is Motion, and it’s a really great deal, and underpriced in the App Store, but now it’s on its lonesome and will probably wither like all the other pro apps Apple has touched. Watch out Logic Pro, you’re the next, becoming GarageBand Pro.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
Sounds like a plan. Let’s do it.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
Totally agree with Tom and Andrew here – I think it’s over and time to move on. Apple is now a cool consumer products company and not a professional hardware/software company. The crazy thing is they actually achieved a lot when they were Apple Computer – Emmys, Oscars etc all created on their great hardware and software, but those days are numbered and they dont care, they’re bigger than ever and don’t need us anymore.
But I was thinking though, let’s say Apple comes out next week with a major update that adds, multicam and edl import export, and SAN support, would it matter? Do I really want to edit this way? Do I want to be tagging every clip that comes in? Do I want my app telling me a shot is a close-up when actually it’s a dolly out that ends in a master? Do I want to use the skimmer or the goofy iMovie select (in/out) tool or never be able to have specific tracks for specific types of files like dialog, efx and music?
Apple has tried to re-invent something that really didn’t need re-inventing and I don’t care how many features that add in – the new paradigm is NOT better than the old paradigm and the person who greenlit this “new” direction needs to be fired.
Lance Bachelder
Southern California -
What they said was they are going too (at some unspecified time) add XML EXPORT. Read it again and tell me where it says XML import? Look around friend, FCPX is a consumer product aimed at a future where, in all likelihood, more and more consumers will be participating in this video industry. That’s all well and good, the more the merrier as far as I’m concerned. But the fact is, this product will probably never again be a “professional” product.
The world didn’t change when this release happened, but this is certainly writing on the wall. Please understand one thing VERY clearly, the function that most people define this product as “professional” is the proliferation of deployment by the industry. It will never see the market share that it had on June 20th again. What it MAY see is a larger market share of a NEW market, prosumers who find new and interesting ways to use video to make a buck. I say more power too them, open up some doors for us crusty old curmudgeon’s, that always been welcomed. But it’s going to be another generation before big business ever has a modicum of trust in Apple for mission critical operations.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv
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