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My thoughts on the FCPX FAQ
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Yeah, I’ve been “gesturing” all week! I’m ready.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[Tom Wolsky] “Watch out Logic Pro, you’re the next, becoming GarageBand Pro.”
Well this actually has already happened, I am moderating an audio forum and lots of Logic users have repeatedly used these wordings for every new release since Apple took over from Emagic.
And what triggered these reactions: It’s possible to import your Garageband songs into Logic Pro.
Basically Apple’s move with Final Cut, was to be expected. For every free application, included with the Mac, there’s a ‘pro-sumer’ counterpart.
iPhoto – Aperture
Garageband – Logic
iMovie – FCPXI also think the reactions are a bit premature. Judging from all the metadata stuff in the app, I’d expect some FC server functionality to be build in the application already but it only needs to be enabled.
I do agree though, that’s it’s a really odd move from Apple to do it like this, while they have a lot of experience with making seemless transitions. It’s almost as Steve Jobs gave over the lead to someone else and thought “let’s see how they’ll do without my intervention”… And now “Hmm, this is not good, I have to search harder for a suitable successor”
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I want to add though, that I am also really dissapointed.
I had hoped for a drop-in replacement, with the FCP upgrade, because we’re still on FCS 2 and can really use an upgrade to tap into the power of our newer Mac’s.
And we still layback to tape as well… (demo’s of Adobe of Avid, are also installed!)
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[Chris Kenny] ” people believing Apple is deliberately abandoning the pro market, and it is my opinion that Apple is not actually doing this”
Hmmmm I think you have it backwards. The pro market does not constitute much of apple’s sales, and neither does their desktops. The announcement of their cloud computing service along with the downgrading of FCP signals their move towards lean client computing…
I see the mac pro being the next thing on the chopping block.
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[Marvin Holdman] “What they said was they are going too (at some unspecified time) add XML EXPORT. Read it again and tell me where it says XML import?”
People keep playing this game. First it was “It has no XML export and Apple will never add it because it’s a consumer app”. Then it was “Yes, Pogue says they told him they were adding it, but it’s not validly source information” and/or “OK, so maybe they’re planning to add it, but it might be a long time”. Now it’s “Sure, they’re planning to add this feature in a few weeks, but that doesn’t prove they’re not abandoning pros, because they haven’t said anything about this other feature”.
The truth is, there are a whole bunch of people who went into this release already believing Apple didn’t care about the pro market. They believed this before FCP X was ever announced, ironically largely because Apple hadn’t rewritten Final Cut as a 64-bit Cocoa app yet. But despite the fact that the very existence of FCP X undermined the chief evidence for that belief, they went right into its announcement and release already believing it, and looking for things to validate it.
I’ve pointed out a bunch of times, FCP X already has a whole mess of features that make no sense in a consumer app. People are ignoring that, focusing on a relatively small number of missing pro features, and then treating Apple’s abandonment of the pro market as a fact and making long-term projections from it. But you can’t just arbitrarily choose what features you look at. I could use the same methodology to argue FCP 7 wasn’t a pro app. Oh, sure, it had deck control, which makes no sense in a consumer app, but many of its effects rendered in an 8-bit color space. That’s hardly professional, right?
It’s all nonsense. Looking at the entirety of the app and the context surrounding its release, it’s fairly clear that FCP X was released when it was because it is useful to some users now, not because Apple believes it has the full feature set it will ever need.
[Marvin Holdman] “It will never see the market share that it had on June 20th again. What it MAY see is a larger market share of a NEW market, prosumers who find new and interesting ways to use video to make a buck.”
It’s like everyone has completely forgotten the route Final Cut followed into the professional market in the first place.
[Marvin Holdman] “But it’s going to be another generation before big business ever has a modicum of trust in Apple for mission critical operations.”
It is my belief that you are substantially overestimating the extent to which anyone will care about any of this, if Apple fills in the gaps in the feature set over the next couple of release cycles.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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I honestly think there are way too many factors out there that have yet to be entered into the equation before anyone can make an educated guess as to where this new version of FCP will go. with Lion and thunderbolt coming out, I see Apple looking to the future of editing instead of merely going with the status quo. Is it a big step? yes. was the launch botched? yes. Does that mean it’s a product that has no future – NO! Unless you have a crystal ball, you are merely speculating.
All this speculation on never being accepted/toy/prosumer….I’ve heard it all before when the original FCP was launched. Also heard it when Premiere was launched.
Bottom line…you just can’t tell.
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[Paul Dickin] “2008 After the roll-out of MobileMe Steve sacks the managers – “why the fcuk doesn’t it do that ???”
Three years later MobileMe will be history – iDisk. iWeb etc.”MobileMe has a year long grace period. iDisk and iWeb, although EOL, are still part of the iLife 11 boxed set in the Apple Online Store even though not in the App Store. Shake was still available for a long time after it was EOL.
Even the move from OS9 to OSX had “Classic” and PPC to Intel had “Rosetta.”
Heck even the iPhone 3GS is still available for $49 from AT&T.
The odd thing about this is not that the EOLd FCS but that they didn’t have grace period. Something about this is certainly different. It does not follow their past patterns on EOL.
It can’t be any absurd believe that people would replace FCS with FCPX. There’s something else behind this that we don’t know about. Claiming it’s “Apple arrogance” seems naive.
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Apple already Ubilified Logic last year with the “Built For Musicians not Engineers” campaign. That was a slap in the face to all recording engineers because most of them are incredibly proficient musicians but also a statement that this software is no longer for pros.
It is a great program for composing in MIDI. That’s it. Audio editing is like pulling your own tooth out with some loose pliers.
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Apple killed FC Server last week along with FCS 3.
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I hope you found that helpful.
I was tired of constantly answering the
Why are you mad (it’s a version 1)
Why are you mad (you still have FCP7)etc. questions.
Richard M. Harrington, PMP
Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques
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