Murch and NLEs from IBC

[Mark Suszko]

“You gots some nice software there, buddy. T’would be a shame, if’n somebody went and… USED it….” 🙂

As polite as he was, you could tell just how stung Murch continues to feel about the 7/x change-over drama. Years from now, I’m sure it will remain a case study in business school lectures.

[Herb Sevush]

[Mark Suszko] “As polite as he was, you could tell just how stung Murch continues to feel about the 7/x change-over drama. Years from now, I’m sure it will remain a case study in business school lectures.”

Mark, you just don’t get it. The roll out of X was a perfect marketing plan, it’s just that the dumb customers were too stupid to appreciate it. It had to be perfect because everything Apple does is perfect, therefore if people are still bugged it’s obviously their fault.

“The fault, dear Brutus, is not in our stars, but in ourselves…”

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Christian Schumacher]

[Mark Suszko] “As polite as he was, you could tell just how stung Murch continues to feel about the 7/x change-over drama.”

“I just wanna play the piano” was precious and also the rental car analogy. Maybe he’s on the cow?

[Robin S. kurz]

[Herb Sevush] “The roll out of X was a perfect marketing plan, it’s just that the dumb customers were too stupid to appreciate it. It had to be perfect because everything Apple does is perfect, therefore if people are still bugged it’s obviously their fault.”

You know what they say about people reduced to having to play the tired “fanboi!” card…

– RK

____________________________________________________
Deutsch? Hier gibt es ein umfassendes FCP X Training für dich!

[Herb Sevush]

[Robin S. Kurz] “You know what they say about people reduced to having to play the tired “fanboi!” card…”

Yes, the say we are very good looking and debonair. I don’t know if I agree with that characterization, but I do think we are attracted to stylish shoes.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[David Roth weiss]

Herb, that was even better than Hillary’s refusal to discuss Benghazi

David Roth Weiss
Director/Editor/Colorist & Workflow Consultant
David Weiss Productions
Los Angeles

David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.

[David Lawrence]

[Andrew Kimery] “To flesh out a bit more about his audio comment, it’s not just the number (PPro being able to do more than Avid) but also the fact that there are still tracks. Murch spoke at Adobe’s booth at IBC and it was semi-live Tweeted and, which his audio background, he pre-mixes a lot in the NLE and having tracks is not just familiar from his NLE experience but also from his DAW experience.”

[Tim Wilson] “I’m not surprised to hear that audio is part of why he still relies on tracks. Watch, and LISTEN, again to The Conversation. It’s easy to understand why he worked for a year on the audio, why he was nominated for an Oscar for it — and it’s easy for me to believe that he wouldn’t have necessarily have saved all that much time with having it digital.”

We had a nice conversation about this in 2011 😉

NLEs, DAWs, Tracks and Audio-centric Workflows — Continuing the Conversation…
https://forums.creativecow.net/readpost/335/16886

_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
https://lnkd.in/Cfz92F
facebook.com/dlawrence
twitter.com/dhl
vimeo.com/dlawrence/albums

[Andrew Kimery]

[David Lawrence] “We had a nice conversation about this in 2011 ;)”

Will the Davids (Lawrence and Roth Weiss) please stop showing off by pointing out they were talking about these things years ago. 😉

[Andy Field]

Agree with Walter’s comments — was an expert FCP 7 editor who relied on complex audio mixes (with the built in real time keyframable mixer) That vanished in FCP X and never returned.

Adobe’s nearly dozen updates in the last few years is a company listening to it’s customers and offering improvements every few months that make editors more efficient. I dive into FCP X every once in a while to use some nice easy to create effects with third party plug ins, but for every day editing – Premiere Pro is the FCP 8 most legacy FCP editors were waiting for.

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852

[Trevor Asquerthian]

Edit manufacturers listening to editors and implementing their requests is not new, but did seem to get out of the habit for a while.

Cmx, gvg, sony, Bosch, ampex, paltex etc were all driven forward by the very few editors that used the (very expensive) product. Avid & Lightworks early days was pushed on by feedback & Softimage DS was developed from the way linear editors were working in A84/Kadenza rooms.

Then came the ´democritization’ and price falls (although FCP3-7 certainly had top quality editor input). Coupled with management, rather than editors, making buying decisions.

The increase in noise, and the increase in signal, coupled with the decrease in profit margins and ignorance of ‘big’ purchasers meant that marketing would want an easy to understand big flashy announcement in April and September. Rather than useful incremental improvements. Adobe have turned this around a bit, although they are announcing features that have been in avid for quite a while then failing to deliver on them properly (script sync & morph cut are two that spring to mind)

I get the feeling that stability becomes an issue with this rate of dev too – lots of places sticking with cc14