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  • Long for creative ideas

    Posted by Greg Ball on April 12, 2012 at 2:43 pm

    We’re producing an investment video for a major credit card client. This card offers so many unique items like, discounts on Fedex, other shipping alternatives, fulfillment of items, customer service, a fully staffed call center, sales of luxury items, no taxes, duty free, ability to buy US products on a Global basis.

    My thought was somehow to zoom into their credit card, and have a Journey through the card where we see Fed Ex trucks, people working, products, etc. Have you seen something like this that I can show the client? Or do you have other ideas? Thanks.

    Steve Martin replied 14 years, 1 month ago 3 Members · 5 Replies
  • 5 Replies
  • Steve Martin

    April 13, 2012 at 1:39 am

    Sound like fun Greg, here’s a spot we did for a Medicare HMO plan that revolved around the ID card. It was fun to shoot.

    https://www.youtube.com/watch?v=lfjDMhRO6k8

    Also, here’s a little BTS (behind the scenes) video we did for the making of…

    https://www.youtube.com/watch?v=M4uuLiZrqJ0

    I hope it gives you some ideas!

    Steve

    Production is fun – but lets not forget: Nobody ever died on the video table!

  • Mark Suszko

    April 13, 2012 at 2:21 pm

    I really liked that, Steve: simple, script-driven, well-timed, and very neat that you flip the box for an unexpected transition into the graphic. I think the text dropping into the box at the end would read clearer if it was white and not blue, but you had an overall blue theme going, so I understand that. Excellent work. Nice crisp greenscreen too.

  • Greg Ball

    April 13, 2012 at 6:54 pm

    Thanks guys. Nice work Steve. By the way the subject of my post was supposed to be LOOKING for creative ideas. Somehow I typed Long…sheesh…

  • Mark Suszko

    April 13, 2012 at 7:13 pm

    I know we all long for creative ideas sometimes:-)

  • Steve Martin

    April 14, 2012 at 1:19 am

    I “long” for new ideas all the time! Glad you guys liked the PUP piece – it was a lot of fun to make.

    Production is fun – but lets not forget: Nobody ever died on the video table!

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