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Is FCP X part of your five year business plan?
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[Scott Witthaus] “Last time I had a gig on MC it seemed just old and slow. Shame, really.”
Interesting. What one person sees as “old and slow,” another sees as mature and stable. I can’t imagine doing what I do, ie: episodic television with sometimes 1,000 VFX per week in a shared environment, on anything BUT Media Composer. There’s a reason why it’s still used on probably 95% of all top Hollywood shows and features.
Chris
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You are exactly right, Chris. What you do is exactly what Avid/Media Composer is great at. In fact, I was just consulting with a colleague who is setting up a broadcast-like shared environment and I absolutely suggested that Avid was his best bet, no matter what my opinion is of the speed. But, that in itself does not make it the best choice or the best platform for every visual storyteller. There’s a big world outside of LA.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Scott Witthaus] “that in itself does not make it the best choice or the best platform for every visual storyteller”
Absolutely agree. Like computers, I’m largely agnostic, believe it or not. I used Amigas for years, then D/Vision and Razor and Incite on a PC. Have dabbled with Premiere thru the years. Moved to Mac so I could use FCP 7 when I needed too. I’m currently playing with Lightworks in Bootcamp, and looking forward to the imminent Mac release, although now that I don’t find myself using FCP much, I may move back to PC on my next upgrade. The right tool for the job is my mantra.
Chris
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[Andrew Kimery] “Just in time for Apple to let it stagnate for two years the blow it up all over again when they introduce FCP 11! ;)”
I did get a chuckle out of this.
FCP stayed pretty much the same for 12 years, and X is barely 2.5 years old. I think it’s come a long way in such a short time.
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[Craig Seeman] “Media Composer itself makes very little money for Avid. It has some importance because of its relationship it Unity/Isis . Avid long ago left behind being a predominantly turnkey NLE company.”
What value does Unity/Isis have outside of it’s relationship
to Media Composer?Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Darren Roark] “FCP stayed pretty much the same for 12 years, and X is barely 2.5 years old. I think it’s come a long way in such a short time.
“I agree that FCPX is moving right along though I’d say FCP Legend had a good 8 years (’99’-07) of solid releases before Apple let it coast. The final upgrade to version 7 in ’09 was anemic at best and looking back I think it’s clear the team at Apple had other priorities.
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[Herb Sevush] “What value does Unity/Isis have outside of it’s relationship
to Media Composer?”I do think it’s important to understand who the “money making” technology is in that relationship.
I’m about to say something highly speculative but what should happen if Avid’s solution is to focus on Isis, it’s management utilities, services fees, and drop Media Composer and focus on working with other NLE developers with better integration. Neither Adobe or Apple have any kind of competing product.
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Yeah, but it’s kind of a “chicken and egg” scenario, too. While neither company has a product to compete with Isis, neither company has a product that can take advantage of Isis like Media Composer, either (user permissions automatically dealt with in shared projects, etc.) I think Avid needs both to be successful and to differentiate themselves from the competition at a certain level.
Chris
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[Craig Seeman] “I do think it’s important to understand who the “money making” technology is in that relationship.”
If Avid decided to provide third party networking and media management it wouldn’t surprise me. What would shock me speechless is if it offered those services while killing off MC. At the moment the entire value of Isis is in networking MC stations, the idea that they would kill the goose because they could maybe get more eggs somewhere else does not seem very likely. Less likely, by an order of magnitude, then Apple deciding to shut down Pro Apps.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Craig Seeman] “Neither Adobe or Apple have any kind of competing product.”
I’d argue Adobe Anywhere could shape up to be a competing product and don’t we keep hearing about code in FCPX that tantalizingly hints at some sort of super multi-editor, shared storage goodness? Would Adobe and/or Apple want to play ball with Avid and collaborate by giving access to deep hooks inside PPro and FCPX? If not, what would differentiate Avid’s shared storage offerings from Promax and EditShare?
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