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Is FCP X part of your five year business plan?
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[John Davidson] “Sheesh – in 5 years FCPX will be phenomenal.”
Just in time for Apple to let it stagnate for two years the blow it up all over again when they introduce FCP 11! 😉
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[Andrew Kimery] “Just in time for Apple to let it stagnate for two years the blow it up all over again when they introduce FCP 11”
Which will be awesome! They can leverage all the work they’re doing with biomedical sensor tech and FCP 11 will consist of a Browser, Timeline, and a Bio-Sensing Edit Hat. Just imagine what you want the cut to look like and there it is!
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
That transition looks like the editor had indigestion!
John Davidson | President / Creative Director | Magic Feather Inc.
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[John Davidson] “That transition looks like the editor had indigestion!”
LOL. You could base hiring on personality type. Hmm.. we have some action spots to cut… Hire someone angry! Need a good horror trailer? Hire a psychopath! Comedy, Hire a comedian! No technical skills required, just the proper imagination. 😉
All freelance of course…
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
[Charlie Austin] ” Bio-Sensing Edit Hat.”
LOL, trademark that now!
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[Charlie Austin] “Bio-Sensing Edit Hat.”
Sounds like something from that movie where Christopher Lloyd plays a deranged scientist that went off the deep end.
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You’re distorting what I said. Whether Avid or Adobe are NLE based companies is entirely beside the point. Also to be clear I never made that assertion.
What I did say was that the economic impact to Apple of dropping their flagship NLE would be minimal relative to what it would mean to Avid or Adobe. Frankly I’m surprised you seem to be quibbling about this point. After all Apple has already did this in June 2011 and yet it’s stock price continued to rise for the remainder of the year. Are you really suggesting that Avid and Adobe could do the same without a significant negative impact on their value?
If you are comfortable with “commodification and dependencies” and other theoretical constructs about Apple’s future behavior that’s great. My perspective is based on past performance, not prediction. When you look at Apple in that light, partnering with them is the more risky proposition.
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No. I’ve pretty much moved away from any thought of ever using Final Cut X professionally. I never say never, but the advantages it offers me just don’t make up for the disadvantages. I can see that it is a terrific choice for a lot of people, and if the production world around me ever makes more room for it, I’ll certainly reconsider. But I’m at peace about not going there, which is one of the reasons I say a lot less around here these days. The other is that I’m working my butt off. So, peace out, y’all.
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[Charlie Austin] ” and a Bio-Sensing Edit Hat.”
Actually, I’m working with the team that’s prototypying that. Its a little bit buggy when I use it, but you should see what my dog can do.
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[Patrick Murphy] “Are you really suggesting that Avid and Adobe could do the same without a significant negative impact on their value? “
Yes exactly. For years Premiere had very little significance at Adobe. For many it was the afterthought or just the conduit to their other video apps and Adobe is NOT specifically a video company. You might have a look at their server business.
Media Composer itself makes very little money for Avid. It has some importance because of its relationship it Unity/Isis . Avid long ago left behind being a predominantly turnkey NLE company.
Apple is very careful about the roles different programs play in their eco-system. Sometimes very small pieces of the economic pie play a big role because of their product interconnections. Consider why Apple bothered to make a new MacPro given how little revenue it generated by itself. I doubt these are “vanity” projects. I suspect they play a role in their marketing as well as halo affect as anyone using these products probably buys several other Apple products as well.
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