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Is FCP X part of your five year business plan?
Or does anyone have a five year business plan? Jeez. Avid (I guess this is my bet) Premiere CC? (I don’t know about you but i’d really like to see these bastards fall right on their collective face.) Vegas? Well, yeah if Sony wins out. But really – FCPX? Have they operated like anything other than a corporate entity that wants to make as many $299 charges as they possibly can? They said “stay with me and we can do professional work together.” And we did. And at that time there was a dialog. They haven’t said one single word to me since 2011. Why, in the name of all that’s Holy, should I trust Apple for the next six months, let alone the next five years?
Tim
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79 Replies
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[TImothy Auld] “Why, in the name of all that’s Holy, should I trust Apple for the next six months, let alone the next five years?”
What are you saying exactly? If $300 is make it or break it to you, then don’t spend the money. Stick with what you have. Simple as that.
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I said it pretty exactly. Can I trust this company to make software that meets my needs. Your implication that I can’t afford the $299 notwithstanding.
Tim
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Then don’t buy it. You’re the one talking 5 year business plans. Why? You act like it’s an investment.
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It is an investment. It’s an investment in where the technology is going. How do you not see that?
Tim
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If FCP X doesn’t work for you now, I’m not sure why it would in the future. I’m not sure I trust any of the companies. I think when FCP X first came out I had some question about Apple’s commitment to Pro Apps. But they’ve consistently improved FCP X and they released the new Mac Pro. So I’m less concerned about that now. I’m pretty confident FCP X and Apple will be around in 5 years. It works for me now, so I’m sticking with it.
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I’m not sure that I follow your logic that if it doesn’t work for me now it won’t work for me in the future. I can point to many times where something didn’t work for for me at the moment but the very same thing worked for me a few years down the road. And certainly you are right that Apple will be around five years from now. My question is not only will they make a product that meets my needs five years hence but are they committed to doing so. And Apple has been – for the last three years – quite mute on that subject.
Tim
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[TImothy Auld] “My question is not only will they make a product that meets my needs five years hence but are they committed to doing so. And Apple has been – for the last three years – quite mute on that subject.”
I don’t see all of the substantial software updates in 10.0 or the recent 10.1 update as evidence of Apple being mute on the subject. Whilst they keep their cards close to their chest in terms of future development they have really demonstrated commitment to FCPX.
I’m looking to be using FCPX for the next 5 years as part of my my business plan which on the technical side also includes upgrading to the new mac pro and getting new screens. To be honest I wouldn’t like to have to learn yet another NLE. The few times I’ve gone back into FCP7 have been pretty difficult as I try and skim clips or hit W or E to add clips to the timeline. In fact if Apple discontinued FCPX I’d find someone else to edit for us.
5 years isn’t really that long a period in terms of product development and at the moment everything is sliding towards 4K. And FCPX is well equipped to deal with that right now.
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No, it’s not part of my 5 year plan.
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Between Apple’s FCP/FCPX transition, Adobe flushing a golden opportunity down the toilet with timing of CC and Avid’s corporate health in question I’m not making long term plans for NLEs. In the past twelve months I’ve jumped between PPro, FCP7 and Avid MC (almost started a FCPX gig but it fell through) and I figure that’s going to be the name of my game for the foreseeable future.
I/O hardware is less relevant, less expensive and many times it will work with all the major NLE’s equally well so, unlike in days past, editors aren’t really buying into a system anymore. The cost barrier is low enough that playing ‘flavor of the month’ is affordable so I’m going to go with what makes the most sense short term because long term is just to up in the air right now.
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It is for me. I think Apple wants to close the loop on content creation and distribution and FCPX will be part of it. Plus, it’s a damn powerful piece of software created by a company that has the funds to continue strong development. I can’t say the same for Avid and it’s products. Last time I had a gig on MC it seemed just old and slow. Shame, really.
Plus, it’s only $299.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter
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