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Is Apple About to Lose Turner Studios?
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[Aindreas Gallagher] ” Until I do that and, say, properly take in FCPX, I am bidden by God to shut up -“
The fact is, we do have to cope with FCPX…And learn the Triple-F-Mantra, just keep telling yourself that:
-It’s Fun! -it’s Fast! -It’s Futuristic! -
How can they not…
A term I have not heard since June is “we’re going to cut this show on Final Cut”
You have 3 choices, go down with the titanic, go down with the Hindenburg or paddle over to something better and no, it’s not FCx, the thing is a stone, with chrome shark teeth
I’ll fill in for Aindreas, and its been a while so I need to get my digs in; I’m not sure who is actually enjoying this junk, but so far the only people with anything positive to say can be found here…or at Apple.
Just added 6 new edit suites, on Macs, go Pro!…all with shiny new avids…uhoh!
We be such luddites ignoring this “revolution”…
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Bill, there is no doubt these people know what they are doing.
You don’t know what they cut it on but it doesn’t matter.
You don’t know what camera they used and it doesn’t matter.
They had a Stedi-cam for some shots. What brand? Doesn’t matter.
Whatever tools they used they have real skills and it was incredible.
I still say you could look at this as a two camps things.
If you work independent you can cut on whatever you want as long as you do good work.
If you work in somebodies house you need to get with their stuff.
I think most people on here do a little of both from time to time.When I see something like that I wonder? How do you get paid. You put all that work into that with all those people. You don’t get paid. But someone might offer you a job when they see it.
I like working on big events but I also like independence if someday they tap me on the shoulder and say we want to only pay you this.
I like how when they told George Lucus we won’t make your “black film” Red Tails he said scr– you.
I’ll make it myself.
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Fine.
I’ll try since it annoys you so.
In fact, I’ll step aside and let the Supreme Court of the US weigh in…
WASHINGTON – In colorful give and take, the Supreme Court debated whether policing curse words and nudity on broadcast television makes sense in the cable era, one justice suggesting the policy is fast becoming moot as broadcast TV heads the way of “vinyl records and 8-track tapes.”
His words, not mine.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Uh, Walter…
Where exactly did I ever imply that people in broadcast or studios weren’t talented and creative?
Hell, as a writer and voice talent early in my career, I spent countless hours in my cities network affiliate broadcast stations and larger independent production houses and found the people there to be first class creatives and operators.
Tthat’s the constant.That a guy like me with a quarter century in the trenches can now pack two suitcases full of gear – go anyplace on the planet and do work every bit as good as the NBC affiliate where I first got to watch a guy do ADO effects in the 80s IS the change.
And the video I linked, supports that. The shots are Indistinguishable from top quality network production to the eyes of 99.9% of viewers.
Yes Turner Atlanta is capable of wonderful work.
But so is that guy Ted who schlepped his gear to Burning Man.
There was one game before, necessarily “gate keepered” by folks with Turner sized budgets.
Now there isn’t.
Period.
(can’t say “simple as that” for fear of further annoying AG!)
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Bill,
I still think that (amongst other things) you’re confusing the production problem with the distribution problem.
It isn’t clear to me (nor, from what I’ve read, anyone else) how the distribution issue is going to evolve.
My references to writing, photography, and music are all good examples to look to in this respect.
Franz.
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[Bill Davis] “the Supreme Court debated whether policing curse words and nudity on broadcast television makes sense in the cable era, one justice suggesting the policy is fast becoming moot as broadcast TV heads the way of “vinyl records and 8-track tapes.”
His words, not mine.”
Nice semantical hocus-pocus. The supreme court is discussing over-the-air broadcast regulations, while on this forum we consider all cable channels as part of “broadcast”, as you well know, so of course this comment by one of the Supremes has no bearing here. But nice try sliding it in.
And I defend your right to use any sign off you wish. Period.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Franz Bieberkopf] “It isn’t clear to me (nor, from what I’ve read, anyone else) how the distribution issue is going to evolve.”
There are a lot of pretty savvy business people scratching their heads over that one, and they’ve been scratching for a long time. I’d be more than happy to invest my life savings with anyone who can figure it out.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Franz Bieberkopf] “It isn’t clear to me (nor, from what I’ve read, anyone else) how the distribution issue is going to evolve.
My references to writing, photography, and music are all good examples to look to in this respect.
“Franz,
I don’t think that’s clear to anyone yet, but there are clear signs of direction.
Seek out the Deloitte study on “The Power of Pull” – there’s a lot off-target to wade through, but at the core, the translation from the “it’s in the theaters or on TV tonight, so those are my choices” (roughly PUSH) to the modern “what do I choose to watch right now” (PULL) content distribution is going to disrupt everything.
It just makes sense.
IMO, that’s the future to equip for in both gear and skillets.
That is essentially precisely what I’ve done by learning X – which I see as a tool to better enable PULL content in the long run. (all those keywords after all, floating around the interface, and “version publishing” via the Program Library.
It’s possible that the largest mistake people have made about X is shoehorning it exclusively as “editing software.”
Content creation is a huge part of it and editing at the core of that (along with image creation via Motion5) but the extent it help enable distribution in the long run might be the truly transformative baked in capability.
We’lll see.
YMMV.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Herb Sevush] “Nice semantical hocus-pocus. “
Nope,
Hocus Pocus means magic. Nothing magic about a Justice noting that OTA broadcast — which was the heart of the broadcast industry relatively recently in history — and still has a regulatory requirement to serve “the public good” – must serve for all it’s constituents – not just those who can afford (or choose to forgo) Cable.
Also, (for those of you who didn’t follow the story) I think the point when the lawyer arguing about the allowance or elimination of “nudity” pointed out the bare-breasted figures in the sculptural frieze above the justices heads – will go down in history as a moment of sublimely wonderful irony.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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