iOS in enterprise

[Craig Seeman]

Jeremy you must be mistaken, Apple is a “consumer” company. It’s only consumers that are forcing enterprise to embrace iOS devices. Apple would never do anything to facilitate that. /sarcasm off/

[Jeremy Garchow]

[Craig Seeman] “Jeremy you must be mistaken,”

Frequently. 😉

But since Apple has released an “official” Apple sanctioned app that deploys iOS content to many iPads, perhaps people might see they have an interest?

Or maybe this? https://www.apple.com/business/accelerator/

My mistake, again?

[Craig Seeman]

And yet we hear like a mantra “Apple is a consumer company.”
It’s as if the only way into the business market is the desktop, the workstation, the server. Apple found another way. We can see which products are growing rapidly . . . in the business market.

[Andrew Richards]

This is interesting.

Best,
Andy

[Jeremy Garchow]

[Andrew Richards] “This is interesting.”

Yes.

[Craig Seeman]

Apple’s growth in enterprise includes MBP and iMacs.
I think some people here give short shrift of Apple’s interest and growth in enterprise simply because it’s not MacPros or servers.

[Andrew Kimery]

From the article Andrew Richards linked to.

He attributed Apple’s recent high corporate sales growth rate to what he called “clandestine” acquisitions of Macs by higher-level employees — who are sometimes reimbursed by their firms — iPad purchases by IT departments and small businesses buying computers and tablets for both personal and business use.

“The Apple assault on the corporate market has so far taken place without much formal Apple support, and probably without Apple itself understanding its full extent,” Bartels said.

The growth numbers are huge, but at this point I’m not totally surprised. What is interesting, and I’ve said this before, is that Apple didn’t try to woo corporate America away from RIM by making a better Blackberry. Apple made a product that people just enjoy using more than their Blackberry, even if it lacked some of BB’s key selling points, and so the users went to Apple in droves (as opposed to Apple trying to go to the users).

Now that Apple has a ‘critical mass’ users base they’ll do a little to cater to it, but I don’t think they’ll ever go as ‘deep’ as RIM was just like Apple doesn’t seem to have a desire to go ‘deep’ into the entertainment industry(buying & killing Shake, Color, etc.,). I don’t think Apple is much interested in catering to small-niche, demanding / high maintenance users.

-Andrew

2.9 GHz 8-core (4,1), FCP 7.0.3, 10.6.6
Blackmagic Multibridge Eclipse (7.9.5)

[Franz Bieberkopf]

Andrew,

Craig posted that article a while back and it was discussed.

https://forums.creativecow.net/thread/335/24243#24246

It would be interesting if it were true, I suppose; but it’s just someone making up numbers.

https://forums.creativecow.net/readpost/335/24246

A lot of speculation masquerades as “analysis”.

Franz.

[Andrew Kimery]

Didn’t realize it was already discussed. I guess that’s what I get for not coming here every day. 😉

Anecdotal I know, but I’ve seen similar things so I guess I’m inclined to believe the author. Something I said in another thread, was that a friend of mine works with IT of a large insurance company they are having to find ways to support iPhones and iPads basically out of necessity because so many of their employees want to use these personal devices for work. They don’t want to carry around a work-issued BB (or laptop) and an personal iPhone (or iPad) they just want to use their personal device for everything because that is the device they enjoy using most. I’ve seen the same thing happen at other large companies I’ve worked for where people are pushing back against having a work issued BB because they prefer using Apple’s devices.

-Andrew

2.9 GHz 8-core (4,1), FCP 7.0.3, 10.6.6
Blackmagic Multibridge Eclipse (7.9.5)

[Franz Bieberkopf]

[Andrew Kimery] “Anecdotal I know, but I’ve seen similar things so I guess I’m inclined to believe the author.”

… and so it usually is with anecdotes.

This “analyst” was quoted a lot around the time of this article. I did do a bit of searching but couldn’t find anything to support the notion that he does good research – I would be interested, though, if you find something.

I do wonder what Andrew Richards and Jeremy Garchow find interesting about this sort of speculation; it might just be another case of “interesting, if true”.

[Andrew Kimery] “… so many of their employees want to use these personal devices for work.”

Sure. But isn’t that logical slight of hand? The title of the article is “Apple enterprise sales of Macs, iPads to jump 58% this year” so are we talking about enterprise sales or a shift in IT to personal devices?

Franz.