Insanely Simple the book and Steve Jobs.

[Bill Davis]

[Don Scioli] “No way he would have done hat was done what was done with FCPx.

I sure hope Apple can continue to “think different” without him, but I don’t know.”

Speculation of the worst type.

You do realize that there are some of us who are using it daily that firmly believe that FCP-X is the absolutely best thing to happen to video editing in decades, right?

Apple tossed out a lot of very tired thinking that benefited only those with workflows designed around workflows less and less relevant to modern editing (like analog compatibility) – and replaced them with new-era thinking like elevating the database to near equivalency in operation with the editing engine, enabling superior new technology like Core Video over an aging Quicktime engine -and looking forwards rather than backwards in terms of how people actually shoot, edit and deliver video in the modern digital era rather than how they did it in the 1980s.

I know there are still people who MUST work like they’ve always worked. And bless them there are plenty of great approaches for those how want to do that. Premier and AVID to name two.

But please, there is only ONE tool being offered today that makes serious breaks from the conventions of the past and celebrates a new approach for the future. That you’re stuck a year later seeing only what the death of Legacy took away – and not understanding anything much about what Apples decision might represent for all editors in the rapidly approaching future – is a sign that you may be stuck in a rut of your own design.

Jobs didn’t disrupt and revolutionize by clinging to the past. He always looked to the future.

He Okayed X, overtly or implicitly by hiring and promoting people like Ubillos and the X team.

And his gift to them was the same one he used to promote the Mouse, the iPhone and the iPad.

The willingness to take chances to make things better.

I’m betting in 5 years we’ll all look back and see that whatever the editing landscape looks like, it looks a hell of a lot more like X than it does like X’s competitors.

We shall see.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Jules Bowman]

“You do realize that there are some of us who are using it daily that firmly believe that FCP-X is the absolutely best thing to happen to video editing in decades, right?”

The empreror is naked. You can patronise us all you want about wearing flares, but at least they area made of material. Plus the you can put a pound in the pocket and it is still there when you go back for it.

[Frank Gothmann]

Always the same bull**** about the old, analogue (?) workflows “less relevant to modern editing” that got retired in favour of something new and amazing.
You really learned your Apple mantras well.

Jobs had lots of great ideas but he also had a ton of extremely stupid ones, often living within his own reality distortion field. I’ll never forget his speech at All -Things Digital about people loving itunes for Windows so very much – probably one of the buggiest and most hated apps on the Win side ever.
X smells like jobs bigtime. It has all the good things of him and Apple as well as the worst. Great ideas with big potential that never gets fully developed because it all is suffocated in oversimplification and the need to be different for the sake of being different. That plus often very sloppy software engineering, as if someone had lost interest halfway through.

And by the way: Core Video and Quicktime are totally different things. Core Video is NOT a replacement for Quicktime and never will be.

——
“You also agree that you will not use these products for… the development, design, manufacture or production of nuclear, missiles, or chemical or biological weapons.”
iTunes End User Licence Agreement

[Derek Andonian]

Bill Davis I’m betting in 5 years we’ll all look back and see that whatever the editing landscape looks like, it looks a hell of a lot more like X than it does like X’s competitors.

Then why is Apple putting the source monitor back in?

______________________________________________
“THAT’S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.”

[Bill Davis]

[Jules bowman] “You can patronise us all you want about wearing flares”

Stop spinning.

I’m “patronizing” nobody with a thick enough skin to be called an adult.

I’m espousing a point of view. I give reasons for my thinking here all the time. You’re free to disagree all you like. But you’re not free to determine my tone when you can’t seem to “hear” it accurately.

I regularly note how people can do fine work using Premier, Avid and Vegas.

The hallmark of the closed minded is someone who can’t EVER find a single thing useful about a software package that suits the workflow of many editors as well or better than Legacy – and is starting to make some of us quite a bit of money – yet gets nothing but mis-information and derision from those who constantly prove that they don’t have much real knowledge of how it works.

Look, we’re still talking about it’s features a YEAR after it’s release. People here (and especially in the Techniques forum) are still trying to learn how to properly operate it.

That’s prima facia evidence that it’s not dumb, it’s not trivial, and its certainly not “broken.” Because if it was, none of us would would be using it. And we are.

The very first lesson I learned when I started writing for money was “write about what you know.”

I suspect I know somewhat more about FCP-X than you do – and I base that on the fact that I use it nearly every day and you’re saying stuff that runs contrary to my experience.

So please, follow that advice – or I and others who actually do understand aspects of this software more accurately than you will have to keep coming back to correct you. And it’s kinda tiresome.

FWIW.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Bill Davis]

[Frank Gothmann] “Great ideas with big potential that never gets fully developed because it all is suffocated in oversimplification and the need to be different for the sake of being different. That plus often very sloppy software engineering, as if someone had lost interest halfway through.”

It’s clear you’re a software engineer. I’m not. So I’ll defer to you or others who’ve examined the code inside X and would know if it’s as “sloppy” as you’re publicly stating.

[Frank Gothmann] “And by the way: Core Video and Quicktime are totally different things. Core Video is NOT a replacement for Quicktime and never will be.
“

Fine. Core Video, and Core Audio, et all, are subsets of AV Foundation, – which essentially replaced Quicktime as the underlying video playback technology in the transition from Legacy to X.
I would have imagined that you understood that my fundamental point was the the many issues (like transition luminance value shifts) that were problems left over from Quicktime are no longer an issue in X because they jettisoned the old QT code that was causing them.

That OK to say?

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Frank Gothmann]

[Bill Davis] “It’s clear you’re a software engineer. I’m not. So I’ll defer to you or others who’ve examined the code inside X and would know if it’s as “sloppy” as you’re publicly stating. “

I don’t have to be a software engineer to see bugs when I run into them on a daily basis. And that related to lots of software from Apple. That’s only half the problem. The issue is that a lot of those bugs are there for years and years – unfixed.

[Bill Davis] “I would have imagined that you understood that my fundamental point was the the many issues (like transition luminance value shifts) that were problems left over from Quicktime are no longer an issue in X because they jettisoned the old QT code that was causing them.”

QT is a mess and I hope for the best. It remains to be seen how well all that is fixed once other apps start interacting with AV foundation. Cause at the moment it’s just a phantom in the shape of QT X and FCP X. Plus a lot of the issues in QT are related to the codecs themselves. Prores has tons of Gamma issues, in Windows not even QT Player can play it back without shifts. DnxHD or Cineform in QT wrapper has none of that. Again, not related to the architecture per se but specific coding and bugs that are simply left unfixed.

——
“You also agree that you will not use these products for… the development, design, manufacture or production of nuclear, missiles, or chemical or biological weapons.”
iTunes End User Licence Agreement

[Don Scioli]

I didn’t want this to turn into an argument on the merits of X vs. 7. in leu of reading the book, here is what happened on page 119… you make the judgement.

When Apple was getting ready to roll out Final Cut Studio 2 they had just purchased the app COlor, which had a previous list price of 25k. Some of the Apple product managers wanted to charge a premium for Final Cut Studio with Color vs. Final Cut Studio without Color. Names such as Final Cut Studio Platinum or Final Cut Studio Extended Edition were bandied about and at the product meeting with Steve Jobs, a full assortment of package designs, each with it’s own name, was clearly laid out on the table. The Platinum Edition had a nice shiny platinum stripe across the top. Each of the others had some feature to differentiate it from the standard edition. The product managers told Jobs this was being done to accommodate the addition of Color to the mix.

Jobs looked at the boxes, then at the team.
“Put the software in the box,” he said
They looked at him.
“Put Color in the Final Cut Studio box. We sell one product. Period”.
Silence from the group.
“What’s next,” Jobs said.

[Derek Andonian]

“Some of the Apple product managers wanted to charge a premium for Final Cut Studio with Color vs. Final Cut Studio without Color. Names such as Final Cut Studio Platinum or Final Cut Studio Extended Edition were bandied about”

I wonder if this is how the “Final Cut Extreme” rumors got started…

______________________________________________
“THAT’S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.”

[Bill Davis]

[Frank Gothmann] “[Bill Davis] “It’s clear you’re a software engineer. I’m not. So I’ll defer to you or others who’ve examined the code inside X and would know if it’s as “sloppy” as you’re publicly stating. ”

I don’t have to be a software engineer to see bugs when I run into them on a daily basis. And that related to lots of software from Apple. That’s only half the problem. The issue is that a lot of those bugs are there for years and years – unfixed.
“

Oh. Then you’re NOT a software engineer. And as such, what you’re saying about the software engineering in X is simply unsupported opinion. Fine. Now I can assign the appropriate weight to your opinions on that particular topic.

Actually, I too use a lot of Apple software. I seldom find it to be “buggy.” Perhaps I and the hundreds of millions of other people on the planet who keep rewarding Apple with their purchases are just unable to see the flaws that annoy you so.

I’m sure it’s just all of us not being quite as “discerning” as you.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor