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If you’re thinking about premiere pro CC – it might be a really good idea to wait.
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[Aindreas Gallagher] “but walter – what does that really mean anyway? that is close to magical thinking? … what do you actually see happening with this amazing service enmeshing? what is going on there? the kuler wheel?”
It’s not magical thinking. Client/server systems make collaboration a lot more practical than individual monolithic systems. Think Gmail, iCloud, Dropbox, etc.
I think preference and file sync is just the beginning. I don’t know what’s coming, but the possibilities are broad. I think that like Twitter, the network effect you get from connecting users is what makes the system valuable. I hope to see tools around sharing assets, looks and effects. I hope to see tools for connecting with new talent. I hope to see review tools. I hope to see workflow tools. I hope to see tablet-based software mature.
Adobe developed Creative Suite as the solution to the problem of application integration, but integration features took time to develop. Creative Cloud is positioned to solve problems of connection, collaboration and mobility [link], but I expect it’ll take time to develop those features.
In a way, I think it’s a bit like FCPX (minus the feature discontinuity): building a new foundation for going forward.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “Creative Cloud is positioned to solve problems of connection, collaboration and mobility [link], but I expect it’ll take time to develop those features.”
Subservient to solving the problem of enhancing Adobe’s bottom line. Which is the central issue.
It’s possible to drive bottom line results and allow users to pick and choose their toolsets freely and to make the value of the solutions you provide be the motivating factor in their use.
It’s quite another thing to build your business on the concept of what can be viewed, fairly or not, as “RansomWare – effectively saying to your customers that in order to keep your practice “safe” you have to keep making regularly scheduled payments.
If monthly rental was ONE mode of option – I’d have absolutely no problem with this. But as the ONLY mode it troubles me.
Because the longer I live, the more I equate giving any company permission to automatically dip into my funds with problems. It FLIPS the purchase driver from me to the vendor. Instead of choosing to spend – I have to choose NOT to spend.
Honestly, if Apple did the same with X, as much as I delight in using it and see it as the future of my business – I’d feel deeply compelled to re-evaluate.
I want to keep the power of opening my purse in my hands whenever possible. Not cede it to a business unless there’s no other way. I can tolerate the electric company doing it, because I need the serevice AND I can control my demand.
With RansomWare, I have to pay the entity in charge whether or not I consume anything from them in a particular cycle.
Not good, in my book.
FWIW.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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what he said.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Bill Davis] “I want to keep the power of opening my purse in my hands whenever possible. Not cede it to a business unless there’s no other way. I can tolerate the electric company doing it, because I need the serevice AND I can control my demand.
With RansomWare, I have to pay the entity in charge whether or not I consume anything from them in a particular cycle.
Not good, in my book.”
[Aindreas Gallagher] “what he said.”
Yep.
Bill, for once, we’re 100% in agreement 🙂
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
[Bill Davis] “Subservient to solving the problem of enhancing Adobe’s bottom line. Which is the central issue.”
I just don’t understand this almost us-versus-them logic. This is not a zero-sum game. There would be no future in Adobe’s apps if they don’t make money selling them. They make stuff, they try to sell it, and if we like it, we buy it.
You’re right to point out that the new model has new disadvantages, but there are customer benefits to CC which get overlooked all the time here in the Internet echo chamber. Most of the people I talk to in real life are excited about CC.
[Bill Davis] “It’s possible to drive bottom line results and allow users to pick and choose their toolsets freely and to make the value of the solutions you provide be the motivating factor in their use.”
I actually think that’s what Adobe is trying to do with CC: provide a valuable and compelling solution.
[Bill Davis] “It’s quite another thing to build your business on the concept of what can be viewed, fairly or not, as “RansomWare – effectively saying to your customers that in order to keep your practice “safe” you have to keep making regularly scheduled payments.”
It may be new to our industry, but it’s de rigueur in lots of others. Web companies generally don’t own their own servers. Look at Dropbox — they’re 100% dependent on Amazon for the storage and bandwidth at the core of their business. Likewise with builders and manufacturers that lease, not own, the heavy equipment that facilities the work at the core of their businesses.
[Bill Davis] “With RansomWare, I have to pay the entity in charge whether or not I consume anything from them in a particular cycle.”
As opposed to the previous model, where you could pay thousands of dollars upfront for software that you might use heavily for a month and then rarely thereafter? With CC you can go month-to-month, on a single product or on the whole suite, so you can pay for your usage as you go.
[Bill Davis] “If monthly rental was ONE mode of option – I’d have absolutely no problem with this. But as the ONLY mode it troubles me.”
Certainly fair. People have to make their own decisions based on what’s best for them.
I’m not Adobe PR. I get the case against CC. I understand why some people are upset and why those people are choosing not to sign up.
But I think CC is good for my business, and I think it has enormous potential as a new platform for dealing with new challenges. Changing the model and wrapping services into the products is a big, interesting long-term play that opens up all kinds of possibilities for innovation.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “They make stuff, they try to sell it, and if we like it, we buy it.”
The problem is that’s no longer true. Now they make stuff, rent it to us and when we stop paying rent, it goes poof, locking us out of our own work.
That’s a pretty big deal they need to fix. Even then, it sounds like they’re prepared to write off 6 million existing customers.
This is a company that badly needs new leadership if they hope to survive.
Other than that, I agree with you about the opportunities. 🙂
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
[David Lawrence] “The p Now they make stuff, rent it to us and when we stop paying rent, it goes poof, locking us out of our own work.”
Point taken.
Some of us view our work differently and are comfortable subscribing, though.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “Some of us view our work differently and are comfortable subscribing, though.”
Agreed. I totally understand and support your choice. Now I just want Adobe to really listen and offer a choice for me and the millions of other customers rental doesn’t work for.
It’s in everyone’s best interest that Adobe be a healthy business in the future.
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
[Walter Soyka] “Some of us view our work differently and are comfortable subscribing, though.”
I’m being serious: How are you doing that Walter? How are you viewing the works you produce with rental software differently? You are creating owned works, dependent on tool subscription.
What you create is now tied to subscription. Your ability to access and modify what you create is tied to subscription. Have you read at all on the adobe forums? there have been real failures. As an outlier because of a short term credit card scenario, John Davidson lost complete control of the CC software recently. over a weekend.
Walter: there is no benefit scenario that trumps the basic issue whereby we habitually face losing fundamental control over the tools we are using to create personal works. I’m nearly strangling the expletives coming out my throat at this point.
this is not a subscription to watch cable, or to listen to music – this is renting your fundamental ability to do do your job. every month.
I would really like not to sound dismissive – but exactly how stupid is everyone getting here?
we need. a better. deal.
https://www.adobe2014.tumblr.com
#adobe2014https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[David Lawrence] “It’s in everyone’s best interest that Adobe be a healthy business in the future.
“I agree with that. Eventually, I probably won’t be using Creative Cloud if I’m using it for too long in a vacuum. I like the Premiere changes quite a bit, but Symphony is also swell for me. I’m in for a year, and I hope this all gets worked out in the meantime. If it turns into an island, then I will only rent it when I need it, which probably won’t be often because CS 6 fills most of my non-NLE needs. So, fingers crossed that it all works out.
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