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I guess I’m not PRO, and where’s my Jet Pack.
So the New Final Cut Pro is not PHENOMENOM like everyone had hoped, yes it is more like iMOVIE PRO, so in a way Apple is telling us how to be PRO. I guess I am not PRO anymore, since Apple says Pro’s don’t need DI level Color, Compositing or ROTO or Paint tools, DVD’s or BLU-RAYS, Tape Layoff, like DIGI-BETA or HDCAM masters, and a QUICKTIME without GAMMA SHIFTS. Having the name Final Cut Pro in the title assumes that its for a certain PRO demographic, be it a very small demographic, it seems apple is telling me I’m not PRO. Maybe they are right..
DVD’s
First off I would undoubtedly say that I build and Burn DVD’s, almost 3 times a week. I build and burn BLU-RAY more and more every month. So Apple says BLU-RAYS are dead, ok, Apple will you please tell my Clients that, because they keep asking for them. I can’t argue with APPLE or its fan boys but in my “PRO” world DVD and BLU-RAY are NOT DEAD. I build BLU-RAY with either ENCORE or the crappy COMPRESSOR builder of the TOAST BUILDER. So APPLE thanks for killing DVD Studio Pro, I would never in a million years ever need to build or burn a DVD, never ever ever never.COMPOSITING
SHAKE was the worlds greatest digital compositor at one time, now its NUKE, but at one SHAKE was the best. We where able to fit SHAKE into our pipeline and it was great, now we all have to just to NUKE from SHAKE, at the end SHAKE was $499, and NUKE is 4k to 7k. So now we had to shell out $3500 to do the same thing as before. Thanks Apple!! Then Apple had a great opportunity to integrate PAINT, ROTO from SHAKE to Final Cut Pro, thats all we needed, but they didn’t do that. So thanks again Apple.COLOR
So Final Touch was great for what it did, if you got a tangent panel and a kona3 and a good monitor you could do decent color. There was a great future there, but Apple did the same thing to COLOR as it did to SHAKE. So Apple again had a great opportunity to integrate COLOR/DI tools into Final Cut Studio.. The ColorBoard does not look like it has the capabilities of COLOR.Tape Layoff?? No one knows the answer to this, but if Apple is arrogant enough to tell me my clients do need Blu-Ray or DVD, then I’m not surprised if they tell me I don’t need to master to Tape Ever.
Also Quicktime is not being re-written as 64bit so why is Final Cut Pro 64bit and Quicktime is still in the dark ages?Aside from all the new editing features of the new Final Cut, that is keeping all the FAN BOYS happy, Apple’s innovations of trying to be one step ahead have finally become a middle finger in the face of its users. Apple is probably right, in 10 years there will be no Tapes, or DVD’s or Blu-Rays or whatever, but I think they are jumping the gun and the users have to deal with this backlash since we don’t get any future for our legacy apps.
When I was 10 they used to say we would all be living on the moon and have jet packs. HEY APPLE, WHERE’S MY JET PACK!