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How to prepare Illustrator logo art with Photoshop elements
I have designed a logo that will be used in a wide variety of print and web applications. It is made up of primarily vector art…outlined type and an icon. But I am using a photo as the background fill inside the icon shape.
What is the best way to construct the final art files so that I get optimum resolution of the leaf image for the largest applications (window signage) and efficient file sizes for the smaller applications (business card)? I want to provide the client with vector art (not jpegs or tiffs) and still have the photo be the appropriate resolution for a wide range of finished sizes for print and web.
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1 Reply
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Your output is only as good as your input. . .something I learned in school. It all depends on what the original size of your photo is. You can’t increase your photo resolution. So if you have a 300 dpi photo that started out at a 5 inch x 7 inch size for example, then you can’t increase the photo in size without losing print quality.
Basically you’d need to provide your client with two file types. One for print–which needs to be a minimum of 300 dpi, and one for web–which doesn’t require high resolution files because web uses display mode.
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