how to make this effect?

[Steve Roberts]

a) with “film clutter” stock footage from Artbeats (if I recall)
b) with scanned leader footage
c) with text manually added and animated frame-by-frame

[Dflamholc]

this boggled my mind for a little while. i was doing some serious motion-tracking a while ago and at first though that these guys really had got busy tracking frames, but then I realised that all the shots with masked out text are lock-offs, and the hand-held-camera-fx is done in post, ae or similar. smart! i’m not hundred percent sure, but if one looks at edges with perspective in shots with mographs in there is no movement between objects far away and foreground. very smart. maybe this was clear to everyone else but me or maybe i’m just making this up. but i’ll be doing it this way myself next time 🙂 /david

[Rafael]

The hand-held was made in post, it looks to me a little unatural for a hand-held shot. By the way this is a building here in Los Angeles, not very windy. As for the type you can simply make typographics elements in Illustrator, add some blur & dirt in Photoshop then makes some keyframe in After Effects and add some noise and dust and glow flickering with some wiggle expression to feel organic.

[Zander]

ya this is def. post motion, leader overlays, billboards wiped, 3d app brought in objects, shatter applied the the first one, and the second one was masked, some of the shots are for sure actually hand held, but the main ones arent

Aaron Zander
student editor at brooks institute of photography
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currently working on BombIt: World WIde Graffitit