How much to charge for a motion graphic piece?

[Mike Smith]

Pricing depends on many variables, including desired technical and artistic quality, speed pressure, degree of work needed – implement only from a tight storyboard with an expert designer or ad agency on board, or come up with concept, refine it in discussion, devgelop and deliver.

It also depends on your market – where you are located, whether it’s for a big ad campaign, a would-be viral web piece, or small, controlled internal audinces. And it may vary with importance: if the graphic is key to winning a trial (demo of why a plane crashed, e.g.) or a very big contract, its importance to the user and so its allowable budget (if justified) may grow. Of course any existing music rights may also add significantly to the budget.

So what are you wanting to do? Make something, or sell to somebody?

[Mark Suszko]

Billing for these things is based on time multiplied by rate. You could find that the most experienced guy is cheapest because while his rate is high, his hours will be less than that of some kid living in mom’s basement with a copy of aftereffects and a case of Red bull. The kid could take many more hours to do what the crafstman does.

I see a lot of layer work in those examples, (really liked the first one, myself) and I know from my meager experience that there’s a lot of pre-production just in building the layers in photoshop or whatever, before you can even begin animating. All that pre-production work has to be done by someone, either on your own staff, or by the editor/compositoR.

If you can prepare all those elements for the artist in advance, on your own time, for less cost, then tha artist will get done fasterm and bill less. But do you know what those elements all are, and the needed specs? Maybe, maybe not.

[Russel Rude]

“Suffer for Fashion” by Of Montreal
“Wraith Pinned to the Mist and Other Games” Of Montreal, you might recognize where this one came from
Pretty much anything you find from Of Montreal is pretty funky

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