How many Billions Profit BUT no REAL PRO APP

[Craig Seeman]

[Michael Belanger] “Hard to imagine a company with all this dough unable to upgrade a relatively simple editing software in 64 bit without imploding the software at the same time.”

They have the luxury to rethink things. Every market they enter has started with doom and gloom from the observers. They are an interface design company and they’ve done just that with FCPX.

They’ve rethought how people use music players, smart phones, tablets, ultra lights (Airs). In every case interface was key to the success. In every case their products have creeped into professional use.

[Chris Jacek]

[Craig Seeman] “They’ve rethought how people use music players, smart phones, tablets, ultra lights (Airs). In every case interface was key to the success. In every case their products have creeped into professional use.”

But who’s to say that FCPX isn’t the G4 Cube, AppleTV, or MobileMe of this year?

Professor, Producer, Editor
and former Apple Employee

[Timothy Auld]

In every case their products have creeped into professional use. – Craig Seeman.

I really would like to see some backup for that statement. Go deep into corporate America,
media business or otherwise, and tell me how many Mac’s you see.

bigpine

[Geoff Dills]

While I covered the earthquake in Haiti the journos would gather at the bar every night and we were all lit by the glow of white apples from their laptops. TV news has adopted the apple brand quite heavily from my observations.

Best,
Geoff

[Craig Seeman]

[Chris Jacek] “But who’s to say that FCPX isn’t the G4 Cube, AppleTV, or MobileMe of this year?”

It’s certainly possible. Apple knows there’s something amiss. There’s a reason why they’re not marketing it heavily. It’s not because it’s a fail that’s going to get pulled from the market. It’s because it’s still under development. It doesn’t really successfully hit any target . . . yet. Probably AppleTV is the best similar example. I think they have a clearer vision with FCPX though. The problem is there’s not enough of it realized to market it. I think things will take shape as the year progresses (both marketing and features).

Personally I think it should have been marketed as a foundation just as OSX was in the early days and with a long transition from 9 to X. I suspect there’s reasons why that wasn’t done that have nothing to do with “bad decisions” though. It may have been “difficult” decision. Sadly it’s not likely we’ll know that.

[Craig Seeman]

[TImothy Auld] “I really would like to see some backup for that statement. Go deep into corporate America,
media business or otherwise, and tell me how many Mac’s you see.”

How many iPhones and iPads are in enterprise is a better predictor.
You comments are actually why Apple’s starting over.
BTW if you’re looking at MacAir and MacBookPro sales those are creeping in to businesses as well.

[Timothy Auld]

OK, I’ll bite. How many?

bigpine

[Michael Belanger]

I would argue heavily that Apple is truly a marketing juggernaut … the ipad cannot even deal with flash video or flash sites yet the general public think it is better than sliced bread. Hey that might be a new apple product next year…iBread… beside the iEggs and the iMilk … should sell like hotcakes.. hey iHop might have a new owner next year…
Forward thinkers you say some argue Apple ipod single handedly destroyed the music industry. mp3 is truly inferior quality to a cd and the amount of downloading that happened killed any legit music industry.
As for FCP X… dud o rama.. even if you think tape is dead (which it isn’t) you have to admit the least the new application can do is be backwards compatible… That is just arrogant or rookie sloppy… How can a company that makes that much cash get something so wrong…>???? Too busy counting their cash to care would be a good guess.

[Craig Seeman]

Example
https://www.tuaw.com/2011/02/14/enterprise-ipad-adoption-up-to-80-percent-in-fortune-100/

Example of Apple providing information to that market specifically.
https://images.apple.com/ipad/business/pdf/iPad_Security_Overview.pdf

And articles like this.
https://www.bnet.com/blog/mobile-internet/corporate-america-doesnt-love-the-ipad-for-its-body-but-for-its-mind/490

[Marvin Holdman]

It would appear Apple doesn’t develop professional video applications any more. They develop prosumer video editing apps and are seeing if 3rd party developers will make it into a professional product for them. Nice trick, if you can pull it off. Remains to be seen, but it’s off to a rocky start. Problem is, they really haven’t told anyone what they’re doing. When enough time has passed, and enough people have spoken (with their wallets) they will tell us what the “Pro” in FCX means. Until then, it doesn’t belong there.

Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv