The options are virtually endless, so one of the best things is to look at different title treatments and pick one that you want to emulate.
This is more of an explosion, but you could take some of those ideas and calm them down. Using particles is (just) one way to make things more dynamic:
https://www.videocopilot.net/tutorials/particle_explosion/
The key to visual effects is being able to previsualize it, either in your mind or by looking at examples of how others have done it until you find something that looks good for your purposes — and then trying to figure out how to do it. Experimentation works sometimes, but will generally take much more time if you’re not sure what you’re going for.
Kalleheikki Kannisto
Senior Graphic Designer