how do you do the NEW hp commercails??

Derrick
October 21, 2006 at 1:29 pm

Do you have a link to a sample of what you are talking about?

Thanks,
Derrick
Jon Kuritz
October 22, 2006 at 7:35 am

https://video.google.com/videoplay?docid=8698770283805976828&q=hp+commercials+jay+z
Derrick
October 22, 2006 at 1:15 pm

Looks to me like they used tracking points to link the movement of the objects with the actors hands.

– Derrick
Seancurt
October 25, 2006 at 11:24 pm

is that all they did?
Todd Gillespie
October 25, 2006 at 11:42 pm

Hi there,

I believe Derrick was responding to the fact that the graphics keep pace with his hands and he’s correct that they probably tracked it.

As to how they created all those cool graphics, it depends on which part of which commercial. From the ones that I’ve seen-most of it could be done in AE with a little help from Photoshop. The commercial keeps the 2D look of the graphics, so in some ways it’s easier to replicate. But the bulk of it is just their motion graphics creation. There’s one comm. that has a spaceship, that’s done with a 3D program, then it could be imported into AE. I haven’t watched the trades mags for this one, but I’m guessing that HP probably cut this on a Discreet system away.

Cheers,

Todd at UCSB
Television Production

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