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Here’s an Apple Fact for You – Don’t register your Apple software!
First, I have been a Final Cut user since version 1.0.
Over the years, I’ve paid for every single upgrade. Yes, I bought Motion and DVD Studio Pro separately, and when there was an opportunity to upgrade to the Studio, I did it. But if you add thngs up, That version of software from version 1 to 5.1 has cost me about $5,000 since 1999.
We have 4 editi suites and 4 complete licenses, but we had a hard drive go this week, and we needed to install from about version 3 and up. Guess what, I have misplaced my serial number from DVD Studio Pro 3.
So I called Apple, and asked if they could give my my number. After all, I’ve religously registered everything over the years. I was told Apple registration is for MARKETING PURPOSES ONLY – and they can’t give me anything unless I have a proof of purchase.
OK, I’m not saying this isn’t my mistake, I screwed up and lost some software I bought a few years ago. But in the last 12 months alone, we have purchased 5 G5’s A mac Mini, an Intel based iMac and a Macbook Pro. 3 additional copies of FCP Studio, and a couple of new iPods. So I guess, I’ve spent about $25K in the last year or so.
Apple’s executive customer service team’s response was, sorry there is no one here who can help you. There is nothing we can do.
The arrogance, and the total lack of customer care amazes me. this may be the straw that makes me want to move back to wintel and move back to Adobe. Did you know both Adobe and Microsoft will provide you with this assistance at the drop of a hat?
DBK