Have your Corporate video Prices come down since Recession?

[Nick Griffin]

[Kevin Rossiter] “Have your Corporate video Prices come down since Recession?”

Price sensitivity has certainly spiked. Our responses so far have been a sharply scaled-up new business effort directed not just at new people but also at new markets. We’ve also utilized the creation of more “package” deals — much like what I see on your site Kevin. (Which is brilliant, BTW.)

[Kevin Rossiter]

Thanx for the kind words, Nick.

Only today I offered an existing customer a discount deal and he said it was still too dear, and implied he’d look further (shrug)

Business is fairly brisk, but prices are still low. We can make ends meet, and still go on holiday etc …

… but the villa? Forget it 🙂 🙂 🙂

kevin

Rossiter & Co Video Multimedia Web for Business
https://www.rossiterandco.com

[Simon Wyndham]

One thing that seems apparent to me is that many potential clients aren’t aware of the following.

If the video has a purpose for being it will either:
1. make the company more money than it cost to produce.
2. save more money than it cost to produce.

Many clients only seem to see the price. I see many production companies on a price reduction spree, but in real terms such reductions don’t really make much of a dent in the ROI over the lifespan of the video. So I think better client education is in order.

I’ve been finding out recently that many companies simply haven’t thought of using video. It isn’t that they have thought it too expensive, but that they simply hadn’t thought of it, full stop.

I also think that because of the number of students a new, cheap as chips companies, we have to offer something a cut above. A camera on a tripod simply doesn’t cut it any more. While I would never suggest eye candy over content, clients *do* like to see their money on screen. Effective lighting, and I mean effective lighting, like you would find on network TV, jibs, Steadicam.

I am moving heavily into the latter because it not only allows me to cover more ground, more quickly, during shoots, but it also gives a high end polished look to things.