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  • Hardware Is Sexy, But It’s Software That Matters

  • Gerry Fraiberg

    October 23, 2016 at 7:09 pm

    Here’s an observation of Apple from author Seth Godin as we await Thursday’s announcement from Cupertino.

    https://sethgodin.typepad.com/seths_blog/2016/10/hardware-is-sexy-but-its-software-that-matters.html

  • Steve Connor

    October 23, 2016 at 7:20 pm

    The rumours also say that were are only getting new MacBooks and Macbook Pros, let’s hope that’s not true.

  • Craig Seeman

    October 23, 2016 at 11:27 pm

    [Steve Connor] “The rumours also say that were are only getting new MacBooks and Macbook Pros, “

    Why would that warrant the “Hello…” marketing given what it indicated when first used?

  • Darren Roark

    October 23, 2016 at 11:56 pm

    [Steve Connor] “The rumours also say that were are only getting new MacBooks and Macbook Pros, let’s hope that’s not true.”

    The workstation class CPUs that can control Thunderbolt 3 unfortunately aren’t available yet. Unless Apple has them early somehow, if they don’t announce a new Pro, that would be my guess as to why.

  • Noah Kadner

    October 24, 2016 at 3:06 am

    For me it’s the OS that matters. Or perhaps Seth hasn’t had a chance to try what passes for the OS freebies that come on the Windows platform lately. Not even close…

    Noah

    FCPWORKS – FCPX Workflow
    FCP Exchange – FCPX Workshops
    XinTwo – FCPX Training

  • James Cude

    October 24, 2016 at 5:02 am

    Software is hard.

  • Steve Connor

    October 24, 2016 at 8:32 am

    [Craig Seeman] “Why would that warrant the “Hello…” marketing given what it indicated when first used?

    It depends what Apple think the spiritual successor to the Macintosh is?

  • Craig Seeman

    October 24, 2016 at 1:06 pm

    [Steve Connor] “It depends what Apple think the spiritual successor to the Macintosh is?

    My own guess would be the iMac. Maybe that would indicate two directions, a new lower priced entry level iMac and a higher end iMac Pro that people occasionally speculate about. To me at least, neither the MacBook Pro nor the Mac Pro warrant “hello…”

  • Steve Connor

    October 24, 2016 at 4:36 pm
  • Simon Ubsdell

    October 24, 2016 at 5:01 pm

    I like this from Seth’s blogpost:

    It’s tempting to treat the user interface as a piece of fashion, some bling, a sort of jewelry. It’s not. It’s the way your user controls the tool you build. Change it when it stops working, not when you’re bored with it. Every time you change the interface, you better have a really good reason.

    It’s good to know that Apple would never be lured down that path, would they?

    Simon Ubsdell
    tokyo productions
    hawaiki

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