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Hardware Is Sexy, But It’s Software That Matters
updated 6 years, 3 months ago
10 Members
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13 Posts
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Here’s an observation of Apple from author Seth Godin as we await Thursday’s announcement from Cupertino.
https://sethgodin.typepad.com/seths_blog/2016/10/hardware-is-sexy-but-its-software-that-matters.html
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The rumours also say that were are only getting new MacBooks and Macbook Pros, let’s hope that’s not true.
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[Steve Connor] “The rumours also say that were are only getting new MacBooks and Macbook Pros, “
Why would that warrant the “Hello…” marketing given what it indicated when first used?
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[Steve Connor] “The rumours also say that were are only getting new MacBooks and Macbook Pros, let’s hope that’s not true.”
The workstation class CPUs that can control Thunderbolt 3 unfortunately aren’t available yet. Unless Apple has them early somehow, if they don’t announce a new Pro, that would be my guess as to why.
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For me it’s the OS that matters. Or perhaps Seth hasn’t had a chance to try what passes for the OS freebies that come on the Windows platform lately. Not even close…
Noah
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Software is hard.
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[Craig Seeman] “Why would that warrant the “Hello…” marketing given what it indicated when first used?
“It depends what Apple think the spiritual successor to the Macintosh is?
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[Steve Connor] “It depends what Apple think the spiritual successor to the Macintosh is?
“My own guess would be the iMac. Maybe that would indicate two directions, a new lower priced entry level iMac and a higher end iMac Pro that people occasionally speculate about. To me at least, neither the MacBook Pro nor the Mac Pro warrant “hello…”
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I like this from Seth’s blogpost:
It’s tempting to treat the user interface as a piece of fashion, some bling, a sort of jewelry. It’s not. It’s the way your user controls the tool you build. Change it when it stops working, not when you’re bored with it. Every time you change the interface, you better have a really good reason.
It’s good to know that Apple would never be lured down that path, would they?
Simon Ubsdell
tokyo productions
hawaiki
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