hard sell traditional TV commercial fonts

[Michael Gissing]

Anything bold, animated, oversized, bright orange and flashing will do.

[David Mayer]

I was looking for a FCP font name.

iMac 2.8 GHz Intel Core i7, 8 GB
OS 10.6.2
Final Cut Pro 7.0

[Shane Ross]

There is no such thing and an “FCP font.” FCP uses the fonts your system has.

ARIAL BOLD is an option, as is IMPACT.

Open up MS Word or Text Edit, type what you want, then change it to all the fonts you have. Look for yourself what they all look like. That’s what I do.

Shane

GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def

[Scott Sheriff]

Helvetica
A classic Chyron font from the 80’s that we used in a lot of cheap hard sell ads. Like car, furniture and lawyer spots.

Scott Sheriff
Director
SST Digital Media
https://www.sstdigitalmedia.com

[Patrice Freymond]

Helvetica was actually created in the late 50’s early 60’s in… Switzerland. Ubiquitous, but maybe not as much as Frutiger’s “Univers”.

Patrice

[Adam Taylor]

I find the easiest way to sample fonts is to open Font Book – under preview, select sample…type the actually words you want to use the font for, and then scroll through all the fonts on your system to see which you like the look of.
scrolling through is as simple as hitting the up/down arrows, so you can get through a lot pretty quickly.

Adam Taylor
Video Editor/Audio Mixer/ Compositor/Motion GFX/Barista
Character Options Ltd
Oldham, UK

http://www.sculptedbliss.co.uk

[Chris Tompkins]

IMPACT!

Chris Tompkins
Video Atlanta

[David Mayer]

Thanks much to Adam and the other guys for ideas.
Dave

iMac 2.8 GHz Intel Core i7, 8 GB
OS 10.6.2
Final Cut Pro 7.0