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Good News if true – Jobs promises ‘awesome’ update to Final Cut Studio
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[Craig Shields] “Wouldn’t you think that being CEO of Pixar and acquiring FCP for Apple that he would have learned a little something along the way? I know that you don’t like some of his decisions but let’s not act like the man is a moron. “
He might have learned something along the way, but he’s not a hands on guy when it comes to Pixar. He just has an office in there but has nothing to do with the features. The book, “The Pixar Story” is quite fascinating with the chapters on Steve and how he came to own the company and ultimately sell it to Disney, but he has nothing to do with the film production.
He’s clearly NOT a moron. iPod, iMac, iPad, iPhone, MacBook Pro and just saving Apple in general. He’s a freakin genius. He knows the consumer line and is very much a part of the design and use of the consumer products. But Post Production Applications for film and television production? You really think he’s sat in on an edit session? Entire edit sessions, like watched an entire film get cut? I’m thinking probably not.
That’s why you have someone like Steve Bayes to head up that division. He used to work for Avid and now oversees Final Cut Studio. So when it comes to Post Production and knowing exactly what editors, sound designers and graphic designers need to make our workflow more efficient, no I don’t think Steve Jobs knows exactly what we need nor should he. That’s not his job. So for him to issue a three sentence reply that says “it will be awesome!” I really don’t put much stock in that.
If Steve Bayes had stood up at the Supermeet and said, “The next Studio will blow you away” now THAT would have been a statement worth listening to. But he didn’t so we’re left with Avid, Adobe and DaVinci giving us killer updates and workflows for the Mac and now sitting to wait out Apple’s silence and find out if Studio will be able to keep up with the realtime functionality and much more efficient tapeless workflows of the others.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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Walter,
I agree those announced improvements to Avid and Adobe, were big improvements that were needed on those platforms, but how may of the average FCP guys are running multiple platforms, or really need those features?
Sure, those are all big leaps, and for guys like you, the ‘one percenters’ it may make a big difference.
But does any of that make you a better editor? Will it make the average FCP guy a better editor?
If you give a 15 handicap golfer a 5 grand custom set of clubs, and Tiger a mismatched set of clubs from a yard sale, do you think the handicap golfer will beat Tiger because he has better clubs (tools)?
You and Shane and the rest of the big guns are the ‘scratch golfers’ here. In your hands, some of these improvements will make a difference. For the average user, that doesn’t employ an army of assistant editors, have multiple rooms and deal with an endless parade of formats coming in the door, I still say time spent dreaming of the next version, which isn’t even out yet, would be better spent on improving their craft skills, or getting more gigs. I will include myself in that group. I can always find a way to ‘wring more out’ of what I have.
I told you I was going to be a wet blanket!Scott Sheriff
Director
SST Digital Media
https://www.sstdigitalmedia.com -
I don’t think these updates are about making better editors; like you mentioned, these are tools, and talent doesn’t come included. I think these updates are about making good editors faster (which means more productive, and ultimately more profitable).
Who needs these features? Anyone who receives footage with mixed codecs, or P2, or traditional delivery codecs. Anyone cutting footage shot on a DSLR. Anyone who doesn’t really even know what a codec actually is.
It’s a waste of an editor’s (and an edit system’s) time and resources to transcode or rewrap footage before editing. Avid and Adobe are proving that this is an unnecessary speed bump in our workflows on today’s hardware.
So why does it matter what will come with the next version of Final Cut Suite? For me, it’s because I’m always looking to increase productivity. Knowing that Apple was planning on including some of the features Adobe and Avid have added to their products would keep me on Final Cut. Knowing that they were planning on sticking with their transcode-based workflow would make me seriously look into Premiere for all the same reasons Walter Biscardi mentioned.
We all make our livings with these tools, so I think it’s easy to understand why news like NAB this year and the FCS rumor kick off the discussions that they do.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
Hmmm
Going on Jobs track record, a salesman with the integrity of a used car salesman, I would say it is safe to ignore his statement completely… after all, he recently said the ipad was the most advanced technology he has ever worked on (HA HA HA HA).
Mark
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My worry would be that if it’s a ground up re-write, then it might take a long while to get a stable version of any new FCP. At least with PPro they have had the time to refine the code, there’s lot’s of good reports about the stability of CS5.
Steve Connor
Adrenalin TelevisionHave you tried “Search Posts”? Enlightenment may be there.
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Hi Steve,
PPro had the time? How so? Years ago, I left Discreet Edit for PPro1 because I had hoped for a very fast gaining of features, but it took many years. Eventually adobe lost me to FCP purely because after the rewrite of code, it too soooo long to get a stable version that I decided to jump ship. Im sure MANY others left Ppro for FCP because of that in the last few years… so now it may be FCP’s turn to suffer a reduction in features (and users?) for a more modern substructure. PPro5 is the first version which has me go hmmm, the grass may be greener over there!
Mark
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I was also a Discreet Edit user, I then had to spend a year editing at a facility that used Premiere 6.5, so now I have an inbuilt mistrust of Premiere even though I know it’s not the same!
If Adobe have actually taken more care with the Mac of version of CS5 then I may have a look as well.
Walter is right to get excited about DaVinci Resolve, I still can’t believe that BMD have released it at that price, I’ll be very interested to see how he compares it to Color
Steve Connor
Adrenalin TelevisionHave you tried “Search Posts”? Enlightenment may be there.
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Well, with all this in mind, for me it’s about getting my job done. I’m comfortable with what I got and the tool set does the job nicely enough.
However, I’m not against increases in capabilities or speed. I just hope the next upgrade comes before 2012. Because that’s when the world comes to an end.
Dean Sensui — Hawaii Goes Fishing
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It’s all a game of leap frog. Discreet was ahead for a long time, Adobe tried to come up but both lost out to Apple. Discreet killed itself, Apple’s way ahead and now Adobe makes a move. Now we have Smoke on Mac which is what all the Discreet users were promised and waiting for. As long as a product isn’t killed (Discreet *edit) then the maker usually tries to keep making it better. It’s a waiting game.
Non-linear: all the time and nothing but.
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Jobs is a saleman first and foremost. He knows FCP needs selling right now, and knows EXACTLY what the fallout from one of his emails is – so I’d be wary of reading directly into any of this.
What we can say is that competition is a wonderful thing. I’m invested in FCP like others here – I have a number of systems, a hire business and clients who’ve taken years to switch (even partially) from AVID to FCP. Whilst they are not about to suddenly switch to PPro, others will – this will ensure that Apple works harder and faster to make those fancy Mac Pros finally realise the power within them.
And when they do, I’ll finally buy some newer Mac Pros to take advantage of it. And Apple will get a nice fat sales boost.
See – everybody wins!
Edit Out Ltd
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FCP Editor/Trainer/System Consultant
EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producerhttps://www.blackmagic-design.com/casestudies/detail.asp?case=therydercup
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