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Final Cut X update and free trial
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[Mitch Ives] ”
Where did you see “early”… it says 2012… that’s anytime until December”It says Early 2012 pretty big at the bottom of this page:
https://www.apple.com/finalcutpro/software-update.html
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
[Brent Hannigan] “A promising sign.”
The best part of this is:
Townhill admits, however, that several promised features have yet to be implemented, above all multicam editing and broadcast video monitoring. He elaborates that Apple is “fully committed” to adding the options in a 2012 update.
That’s the first time broadcast monitoring has been mentioned. I just hope it won’t be only through a Thunderbolt device…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
Much of the trend in on-line discussion globally seems to be to weigh in as quickly and as vocally as possible, to blindly support, or condem first, then see how the facts fit into our positions later.
Something of which I’m every bit as guilty as the next voice and the reason I decided to just be quiet for a some weeks awhile back.
What appears to be the case here is that while WE were all speculating, there was a team at Apple who didn’t take their eye off the overall ballgame.
They released the program when they felt they needed to. Let the market “shake it around” and try to wrap brains around the substantial and deep changes – then went right back to work on a list of targeted improvements that reflected the needs of the market they’d identified as most important to the software’s continuing growth and success.
This release should quiet the ill-considered but tempting “iMovie Pro” meme, since I cant see support for audio stems and XML integration as part of any rational design to deliver into that kind of “emerging pro” market.
Seems to me the FCP-X team is simply approaching the video content creation process by leveraging what computers do best – manipulate raw digital data as efficiently and as flexibly as possible.
They “pruned the trees” ruthlessly in the initial offering – heck, they even tore up and re-planted some very old Oaks. I know that’s upsetting. But sometimes trees get old and they need to come down. Now they’re training the new growth into a new vision.
I’m looking forward to see what the landscapers have in mind when the garden reaches maturity.
Interesting times.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Simon Ubsdell] “It says Early 2012 pretty big at the bottom of this page:
https://www.apple.com/finalcutpro/software-update.html“
That is good news…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
For those keeping score at home, I don’t think Apple delivered everything they promised, intimated, or whispered they would deliver this summer. Though, they have 1 more day.
Had Apple delivered this for the launch, I think there would still be a big stink. This release is not going to change many minds for the simple fact that basic functionality is still missing. We still have a diamond in the rough.
If Apple is allegedly listening, let’s see if the next Mac Pro replacement still has 4 PCIe slots.
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[Mitch Ives] “That is good news…”
Given what we’ve seen with the June 21 release (last week of the promised June delivery) and this 20 September update (promised as “this summer”) I would expect Early 2012 to mean the last week of April 😉
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
[Jeff Bernstein] “For those keeping score at home, I don’t think Apple delivered everything they promised, intimated, or whispered they would deliver this summer.”
Facts. Point to such promises from Apple.
[Jeff Bernstein] “Had Apple delivered this for the launch, I think there would still be a big stink.”
Yes but a lot of people might have accepted it as a 1.0 app and have had a “let’s see where this goes” approach.
[Jeff Bernstein] “This release is not going to change many minds for the simple fact that basic functionality is still missing.”
Apple states Multicam and Broadcast monitoring in early 2012.
Actually I think they’ve covered most of the big issues such as XML In/Out and the ability to spit out audio with its “Roles” feature.
Heck you can even add transition to connected clips now.
There’s lots of things that still need to be done but this would have been the 1.0 app that would have caused a lot less panic and a lot more pause to investigate. It’s now a viable FAST AVCHD project editor that can spit out files for Audio and Color Grading post workflow.
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[Craig Seeman] “Actually I think they’ve covered most of the big issues such as XML In/Out and the ability to spit out audio with its “Roles” feature.”
Sadly, I don’t think the Roles thing (although it sounds like a cute idea and great for rough and ready split track mixes) really addresses the issue of higher-end audio post where you really still need OMF/AAF to be able to even start to do a proper job.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
Back on my paper route (before they decided that somehow kids on bikes were unacceptable and gave those jobs to middle aged folks in cars) I had a customer who had called the newspaper and annoyed someone enough to vocalize the target standard delivery time for morning news papers as 6am.
In truth, our papers arrived at our particular drop station around 5:20 and my route was large enough that those at the end of the route were lucky to get their papers by 6:15 many mornings.
Still, that customer would position himself at his back door at 6:00 SHARP every single morning – and if his paper was was even 1 minute late he’d glare at me as if I’d vomited on his breakfast.
I learned a lot from Mr. E. First, I learned anxiety. Some mornings I’d alter my route and ride to his house first, keeping him happy, but inconveniencing both me (much farther to ride with full paper bags!) and the other customers who were delayed in order for me to satisfy his inflexible needs.
As I grew up a bit, that experience taught me that trying to satisfy the needs of every individual is a losers game.
And that getting things right for the largest group is often a superior strategy over getting it perfect for a minority.
You want to parse Apple’s whispering for dates and make that your religion, feel free.
Maybe I can find out if Mr. E is still alive and you two can form a club?
Just sayin…
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Craig Seeman] “Actually I think they’ve covered most of the big issues such as XML In/Out and the ability to spit out audio with its “Roles” feature.”
Actually, if you’re really keeping score honestly, XML In/Out is not “covered” at this point.
My tests show that all existing XML files on my Mac system are grayed out on the 10.1 import screen, so we have no actual idea what the implementation of XML actually does do at this point, nor do we have any idea what it will do in the future.
So, please don’t make the same mistake as Apple by making it sound as if concerns about XML I/O have been addressed in FCP x 10.1.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Producing Episodic TV with “24” Producer Michael Klick:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-1_Michael-Klick/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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