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Final Cut Pro X Pro Users Only??
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[David Roth Weiss] “Yes Matt, but as I like to say from time to time on the Cow, we are in a business of precision.
And, how would you feel if someone plagiarized your work and gave credit to someone else for the inspiration?”
Brilliant….but if we’re going to split hairs…lets split them down to the scalp. For Macromedia copied Discreet Edit* time line for it’s Keygrip product, which was later aquired by apple as Final Cut Pro.
-matt
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[Jason Brown]REALLY? Have you been beta testing?
-Jason
Yeah Totally, I’ll post it online for you. Its a BETA so its pretty buggy, but you will be able to see how it doesn’t have any finishing features.
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Matthew Sonnenfeld: “2) Currently you are allowed to put one license of FCS3 on one desktop and one laptop using the same disc. Will you need to pay for this individually on each computer you put it on? i.e. a new licensing rules that effectively double the cost of FCPX and the other applications (should they still be forthcoming). How could this be remedied?”
The answer can be found in the App Store T&C. The gist is an individual can install an application on all computers they own. Businesses/educational institutions can buy it per computer (i.e. install on one Mac and let multiple members of staff use it) or per person (i.e. one member of staff can install it on all computers they use).
Matthew Sonnenfeld: “3) What if your computer crashes or it needs to be reinstalled for any reason? Will apple have a system to make this possible?”
You can re-download from the App Store whenever you want at the click of a button. The purchases you’ve made are attached to your ID, so it knows what you’ve bought and won’t try to charge you.
Matthew Sonnenfeld: “I’ve lost hundreds of dollars worth of music because my computer crashed and apple doesn’t let you re-download music that you’ve already purchased from the itunes store.”
I’ve seen several people on forums say they’ve contacted Apple when their HDD has died, and in every case Apple has allowed them to re-download their purchases.
Matthew Sonnenfeld: “They seem to expect that you have Time Machine going and make it your responsibility to back up via hard drive (Which also may crash!), and if you don’t have it, too bad.”
I don’t think they expect that. It’s simply not their jurisdiction whether you back up or not.
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I felt the same way back in the day about Media Composer and FCP; “how is a $3,000 investment supposed to replace my $40,000 AVID and the $20,000 upgrade I’m contemplating?” Well, it did, and the next year when AVID was hitting me up for another $20K to upgrade to HD, Apple offered me a free download.
Your previous investment made you money (at least I hope it did!) How will investing less per machine this time around be any different if the software works?
MediaWorks, Inc.
Your Image is Our Mission; ‘On Target’ is Our Mantra; Satisfaction is Our Manifesto -
[Helge Løken] “Don’t get me wrong, I think Apple has shown an amazing application that will potentially increase their sales 10-fold. But, I think for most pro users it’s going to be a problem fitting it into the workflow.”
It WILL increase their sales 10-fold or beyond. The entire first portion of the presentation was all about Apple’s Market Share vs. Adobe / Avid. A big cheer went up from the right side of the room when they proclaimed “Avid and Adobe are fighting for second place.”
What Apple will be able to do next year is say “See, we jumped from 2 million users last year to 5 (10, 15) millions users this year! We’re king of the hill!” At $299, many people / facilities / companies / businesses will buy 2 or more copies. So you could see something like 25,000 purchases equal up to 3 million more copies, for example. But Apple will proclaim “3 Million new registered users!” since they’ll count each serial number registration as a unique customer.
So Apple WILL increase their market share tremendously just based on the price. And at that price, nobody will be able to complain about what the software does and does not do. It’s $299. If you don’t like it, go get something else. What do you want for $300? Features from the previous 7 versions are going to go away because for that little of a price tag, you simply can’t expect the software to do everything that other software for $1,000 or more can do.
What Apple showed us on Tuesday night was very slick. But as I’ve said in my blog, it gave us more questions than answers. Apple was not present at the show other than this event so we were not able to test the software, ask questions, or anything else like I was able to do with Avid for example. In fact I had breakfast with the CEO of Avid to specifically discuss the evolution of that product. That was a very open and frank discussion of how that company has treated its users in the past, what it’s doing now and feedback from me of what I’d like to see happen moving forward.
Here’s what I would have liked to have seen from Apple. A suite in the Renaissance hotel where many other demos were taking place where editors could register to look at the app more closely and give feedback. Apple had thousands of video and film editors in ONE location. At the very least they could have taken feedback on what was presented and what editors might like to see before the app is released or in a near release update. Instead it was a vintage Apple marketing presentation.
Is Final Cut Pro 1.0, I mean 10.0 going to revolutionize the post world? Well absolutely because now it will be even harder for new editors coming into the business to earn a good living. Every potential client will have a nephew, cousin, friend, daughter, niece, kid down the street who has Final Cut Pro X running on a MacBook or iMac. So the market will get incredibly diluted, especially right in the beginning, say the next two years. Kind of like when FCP 1.0 came out and thousands of new editors sprang up, only this time it will be millions of new editors. Not to mention colorists and motion graphics artists.
It is the democratization of the post production world happening at 10-fold speed. More than ever, your ability in this craft and an understanding of camera and post production workflow is the only thing that will make you stand out from masses.
These are interesting times.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media -
Weak presentation, too many unanswered questions, 300 dollars from an app store? Is it next to Angry Brids or Sudoku? Bad, all bad. I love how many responses tell us not to jump the gun. Are you people serious? This is a major application that working professionals depend on. Many here have invested in multiple user licenses, costing thousands of dollars, only to have their investments marginalized by a 300 app store download. Don’t tell us not to over react. My word! Love to see the day your in a session and the client says… hey, my 12 year old son just used that same app to put our family vacation together… how much are you charging me again?? Hello again AVID, been a while.
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This was a sneak peak of beta software, not a product release. There are already apps in the app store that cost more than Final Cut Pro would cost.
It’s ironic that people have complained for years how secretive Apple is . . .never really telling end users how close something is to release. Finally they show a beta ahead of time and then people complain.
Anyone who thinks cost of gear equates to “professional” should exit the industry immediately. When I started, edit rooms cost millions of dollars and an Avid at $100,000 was a joke to some because it was priced so low. Each tape machine in the online room cost nearly that much.
Most production and post production house that sold their “gear” rather than their skills when under when newer less expensive gear allowed startups with talent get faster ROI.
If you’re basing your business success on how much you “invested” in gear then you’ll tank because you’re not managing your ROI and look at future purchases based on industry trends.
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[Chuck Sunset] “300 dollars from an app store? … This is a major application that working professionals depend on. Many here have invested in multiple user licenses, costing thousands of dollars, only to have their investments marginalized by a 300 app store download. Don’t tell us not to over react. My word! Love to see the day your in a session and the client says… hey, my 12 year old son just used that same app to put our family vacation together… how much are you charging me again??”
Autodesk has a wonderful product [link] that they would love to sell to you. It costs 50 times what FCPX will, and it requires a serious workstation, serious storage, and serious video IO.
I haven’t seen any 12 year olds banging out vacation videos on Smoke — yet.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
You sir, do not get it. Are your rates 10 phr & a half eaten cheeseburger? Not missing any Mensa meetings are you?
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