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FCPX’s core market is the “tweeners” – a little above iMovie, a lot below FCP
I finally watched macbreak properly –
On the FCPX market: “I am now calling them “tweeners”
that is the conclusion of both Alex Lindsay, Steve Martin – the guy who produced the FCPX training, and Mark Spencer – the guy who had to crack out the motion templates for FCPX.
https://www.youtube.com/watch?v=dTwv6T1FCo8
go to 1.27
“that is the core audience” (reference to local mom and pop businesses who can now self produce ads for direct cable on FCPX)
“its not for guys who got into video production, its for the guys who just want to build businesss”
they mean completely uninvolved people outside professional video editing who need to get out basic video cuts online for their businesson the proposed market, small business owners who would otherwise turn to editors to cut the piece
“they’re not worried about conforming to 60 to 24, they’re just worried, how can I get [self generate] my 30′ thing for comcast”and so they use FCPX. Oh sigh my little heart, we are at a wake, on a forum, with no booze.
Serious to God, and I just ordered my Premiere training, I’m trying to move on, but for the general assembly, this is pretty much from the horses mouth, as it were. We actually need to start internalising this.
also go to 1.19.40 for the new definition of PRO.
I don’t know about you, but I studied design, illustration and photography for four years, endless crits, slowly endlessly getting my inability to properly self criticise my creative decisions beaten out of me in weekly crits. It wasn’t photoshop that made me. It was years of well, graft really. (and yes, I trained in editing in broadcast – moving out of the design department under the tutelage of editors. I wanted to become an editor,) but – my critical faculties we’re branded into me at that point.
The idea that Apple, by dint of simply aiming our now slightly brain damaged editing software at the iMovie masses, is somehow performing a liberalising cultural function makes me laugh, in a really gallows humour way.
Everyone always said Steve Jobs had a severely limited understanding of the cultural arts – that he understood it in a kind of autistic way – he hung BMXs in the hallway in the 80s, he put a piano in the foyer, he walked in with a nice toaster and he told them to make the Mac look like it, he said typography was beautiful because he respected the craft and to a certain extent, yearned for the sophistication. that was great – he was a bill gates type with a certain appreciation for the finer things – so we got a usable creative print design platform at an incredibly early stage of the eighties – a decade ahead of windows, but now? now i swear apple are a danger to the shipping of the professional cultural arts. they think they know what’s best for everyone – the professionals, the amateurs, the tweeners, all of us – we’re all fine because apple is going to figure *everything* out for us. we all, as editors, just need to sit back.
see this link I’m posting below? I literally could not mean it more.
http://www.ogallchoir.net
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22 Replies
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What I love hearing is how because it has 4k that = pro…
I can’t import files into the timeline in 2240×960…WTFGRTRUN@#$%!
Seriously…I cannot drag files into my timeline unless it conforms to Apple’s presets…
my god. If there is a workaround, besides conforming it, please tell me, this cannot be…it really can’t be. If it is…may god have mercy on Randy’s soul…not a threat, just…my god…what has he done!
/rant…but seriously, is there a workaround?
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Forget your frame sizes baby, and put on your shades – a blinding light of creation is coming from cupertino – they are remaking the entire world of film and video editing, when we pass out and wake up, the world will be made anew.
would you look? I’m all ranty again.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
I’ll go check my bible.
I’m sure “the inability to import 2240×960” is directly mentioned as a sign of the apocalypse somewhere.
Boil ALL this piss and vinegar down and it distills to one simple sentence.
This is what **I** want right this minute – so everyone stop and listen to me so I can have what I need to be happy immediately. Which as the father of a teenager, I THOUGHT that I had just recently escaped – and considered the single MOST annoying stage in human discussion development!
Look, if there are actually a large enough percentage of editors that feel they must import 2240×960 footage, it will fail. But I’m guessing not. Most people will figure out what the FCP X timeline likes (just as in DV, DVCPro50 and DSLR workflows) and learn to shoot that.
This is how the business world has always operated. The only difference is that this same discussion took place in Guild Halls, on Shop Floors and in bar conversation between small groups. Now it happens on the net in front of everyone.
The signal to noise ratio of the whole FCP X discussion is, in my estimation, horrible.
But it will be fun to look back to all this immaculately archived public prognosticating in 5 years or so and maybe remember who figured things out and who couldn’t see the forest for the trees.
This post is now going to be part of my searchable public record for the rest of my career. (Hi, future!) Reasonableness, fear, loathing, courtesy or dis-courtesy locked in bits and bytes for the world to reference.
It’s a brave new era here. Enjoy.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Conner
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With your son you can get him to talk to the hand, here you can scroll on by…you know the name, so you can put on the shades, put it in practice, exploit it all you want, you have the choice. As do I and have done so, which when applied, didn’t require me to engage and cosmically over-reach with an absurd response to a tongue and cheek post…
Cheers.
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true bill – even if FCPX burns up in the suns corona, and we all stand around in space as green editing lanterns cracking beers, a neutral future observer is still probably going to think that I am definitively out of my gourd.
but for kicks – what do you make of these guy’s estimation of FCPXs core market – I mean, they said it right?
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
I remember when I joined the Cow, way back in the ‘old days’ when I was one of, if not the 🙂 first Editor to have edited a national TV Spot on FCP. The gurus back then always advised me never, ever to upgrade during a project, they always advised me not to be the first editor on the block to buy new software or hardware. Did I always listen . . . NO!
I now LOL at the anguish I am seeing. Apple have begun listening to feedback, they have begun an information page. Apple will begin to address the issues, Apple possibly released too early, maybe, maybe not. I have heard Randy first hand over the years, LAFCPUG and he is not about to allow a great product to die. I have criticized aspects of fcp over the years, I have asked for upgraded media management, guess what Apple did all that and more. I edit Indie Films, Docs, TVC’s, FCP has been my platform of choice since the get go. It will be my platform of choice into the future. I don’t even have fcp7 yet. I edit from DVtapes and SDcards, not a hitch. No way I am changing whilst I am working and my version is working, which it is. Patience, Patience, Patience.Richard Clark’s kiwicafe.com
Film | Photography | Writing
http://www.kiwicafe.com/
Aotearoa New Zealand -
I have great images of Cake On Face 🙂
Richard Clark’s kiwicafe.com
Film | Photography | Writing
http://www.kiwicafe.com/
Aotearoa New Zealand -
[Richard Clark] “he is not about to allow a great product to die”
Here’s hoping.
I think what has kept everyone hammering it this week is the shear mountain of changes and or things felt thrown away. Like my little diatribe earlier, I’ve been playing with HD footage up until today and didn’t realize that the formats were truly locked. Every day we find something else lacking…big things
But, as I have said many times, there are some neat things that are in there with potential which could add some credence to the “time will tell” argument…my cynicism though tells me, to get it to a tool I’d want to even use on a somewhat consistent basis will probably end up costing 10x what we paid…but I’d love to see .99 apps for upgrades 🙂
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https://www.apple.com/finalcutpro/faq/
the beginning of the end to the obsfucation 🙂
Richard Clark’s kiwicafe.com
Film | Photography | Writing
http://www.kiwicafe.com/
Aotearoa New Zealand -
i think the superstupid buggers posting pictures of themselves on facebook standing on the roof of a burning cop car after a hockey game in one wild dervish, end of humanity type night in Vancouver, in full high resolution, will feel slightly more “what was I thinking, my parents didn’t raise me that way”, than the silly reactions you and I have had this week…I might look back with a glint of – I was there, and I got mad-fever..but oh look, my timeline is back 😀
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