FCPX’s core market is the “tweeners” – a little above iMovie, a lot below FCP

[Bill Davis]

Andres,

Since you asked directly about my feelings about the “core market” I’d like to respond to that.

(I actually just published a feature-length Word Press article for another site on just this topic)

Look, anything that can be described with the term “core market” has the characteristic of being insular and self perpetuating. That is EXACTLY what I think FCP X is trying to break down and re-invent.

I think the NLE industry was following the Detroit Auto Industry model lately – they changed colors, picked new seat cover designs, occasionally stuck some mods under the hood (Adobe. for example, is very good in making their recently revived but still old-style cars work better – and as with SUVs they will likely increase market share in the short run and make some good coin because they’re working hard to improve their entrenched position) – but in the end, making incremental additions to the big, old fashioned steel boxes that the industry was once based on is, IMO, a very bad long-term strategy.

It fails to move the wider car industry forward. And history tells us that innovation is what truly wins in the long run – NOT incremental tinkering.

The Japanese car companies figured that out at the end of the 1950s – re-tooled for smaller, more fuel efficient cars with better technology and ATE Detroit for lunch for a generation.

The HUGE problem is that after another generation, Detroit went right back to the old “big and bloated is better” thinking and led us into the SUV-era pandering to people with huge, inefficient metal boxes designed to appeal to vanity rather than intellect. Want one of those today? The used car lots are awash with them and nobody wants one when gas is hovers between 3 and 4 bucks a gallon. (something that could have been easily predicted a generation ago.)

Imagine where the US car culture might have been if Detroit had actually learned from the past and bit the bullet to develop something different in the 1990s. If all that energy and money that went into the development of the Escalade had gone into electrics, or hybrids or developed something transformative – you and I would walk into a car showroom today – or shop on the net – and we’d have multiple models of actually fuel efficient, affordable choices. And Detroit might lead the world wide auto industry and be a big factor in driving down US debt. But no. We have waiting lines for the few electric models that are seeping out from our overseas competitors – after Detroit quite literally crushed even the successful models like the EV-1 that were the initial hope for innovation. It’s pitiful leadership that protects the status quo even when it’s obviously becoming obsolete before our very eyes.

I simply admire people (and companies) who are interested in working towards what’s next – and less interested in hanging on to what was once an arbitrary standard.

It’s sticking around verses moving forward.

It’s why I spent yesterday in the studio with a fellow video pro crafting new interview looks with my LED and fluorescent lights.

Tungsten is old school now. I’m not throwing it out – but you can bet your ass I’m heading towards the new era where cool, power efficient and lighter gear will win over dragging heavy and energy inefficient tungsten kits around.

Same with my NLE. And that’s where I see FCP X going.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Conner

[Aindreas Gallagher]

ah cheers bud. it was from the heart and all. this does feel a little like an apple wake.

https://WWWD? and the third word is woz.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics