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FCPX Broadcast Monitoring in action
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[Michael Hadley] “Two more things: I’ve had issues with X and have had no problem getting a tech person to talk with me. Four times. No service contract, nothing. Just called them up. Very short wait. That suggests to me they want to support their customers ’cause they are literally offering free support.”
Well that must have changed after our last debacle with FCPX corruption Michael. I had to explain to them that I was not going to pay them $100 to help them trouble shoot their buggy program. We had a very lengthy conversation – far too much of it spent on why I wouldn’t pay to talk about it and why they would benefit from me helping them work out some serious problems.
Perhaps they’ve realized that benefit now, and their responsibility in debugging their beta software.
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And there was still a lot to be desired in 7. It’s not as if the RED workflow improved in the last year. Or Color had its horrendous bugs and limitations ironed out. “Stranded” has several connotations. Abandoned to me is more apt. Yes, it’s still there, and working, but what we were waiting for didn’t materialize…and they pulled support. To dismiss that, among the many other let downs on this “upgrade”, as negligible or insignificant by some is quite a callus thing. Especially when the argument is being made that “upmarketing” was their game plan from the beginning….ahuh
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[David Roth Weiss] “Then you’re out of touch with the other human beings in your chosen field. I deal with stranded users daily who have no idea where to go because their MacPros are old, there’s no replacement, and they still have no idea where to turn.”
Err… I thought we were talking about FCP here. As of right now, there’s nothing about the current Mac Pro’s extended product cycle that can’t be explained by the a lack of new Xeons from Intel. Intel recently announced some, and as was noted in the other thread, HP seems to think they’ll be able to ship a product with them in late May. If there’s still no new Mac Pro by, say, mid-June, that would start to become suggestive, but as of right now the alleged cancelation of the Mac Pro is a matter of speculation and rumor. And even the rumors I’ve seen were non-commital, to the effect that Apple was considering canceling it, not that it was actually being canceled.
[David Roth Weiss] “So, because others don’t feel the same way as you they’re thoughts, feelings, and aspirations are invalid? Get out of that dark room sometime Chris and talk to other pros, it’s obvious you’ve been in isolation far too much.”
Meh. I’m not just sitting here doing unsupervised grading all day. I do supervised grading, workflow consulting, and end up in business-type meetings on a regular basis (as a consequence of owning a chunk of the company). I talk to a fair number of people, and they often pick my brain at length about industry developments once they figure out how nerdy I am about this stuff. I’ve had a couple of people over the last year express skepticism about what Apple is up to with FCP X, but nobody has ever given me the standard line from this forum about how Apple isn’t to be trusted and it therefore makes sense to migrate to Avid or Premiere (in fact I can’t recall Premiere ever being mentioned). We are, as I noted, seeing FCP 7 and Avid projects in the same ratios we were seeing a year ago (and nothing else, for all that Premiere gets talked up in Internet forums). I was on a workflow conference call just yesterday discussing whether the project would be edited in FCP or Avid, and absolutely none of the anti-Apple talking points I see repeated ad nauseum here was even hinted at.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Jim Giberti] “For so many of my industry colleagues (and Apple clients) that has simply not been the case because they were, in fact, excluded from the program by default.
That was shortsighted and close minded on Apple’s part. It could have been done much differently.”
Precisely! Unlike some of our other debaters here, you exhibit true empathy and understanding Jim, and that’s a beautiful thing. Some of the others simply refuse to acknowledge anyone’s else’s feelings, which clearly run deep for many users.
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[Neil Goodman] “Nope, all the systems are NBC/Uni’s..HP’s and Nitirs’.and of course, the editors would want to keep our jobs, but our post supervisor has openly stated FCPX isnt on her radar as of yet. It would be hard to convince anyone to ditch the ISIS’ and ecosytem we have here for some completely new piece of software, especially one that isnt adopted widely. “
Well, that’s a hard system to replace and that particular setup is Avid’s strength. Even setting up an fcs3 system to replace that would take a lot of retooling so you’d have to have really excellent reasons to make that move.
[Neil Goodman] “As far as the freelance goes, Its mostly the clients saying i want this cut on this or that, and i use my own gear at home mostly although occasionally a few of my clients have me work outa there offices.”
So your choice is taken out of all of this, which is a different situation than those that can choose (captain obvious, I know). I’m not saying that fcpx is the right choice for everyone. It isn’t, just as an Isis system isn’t for everyone. If someone is telling me what system to use, guess what system I will use and like it?
At our place, I’m the only one who has even experimented with anything but fcs3, but it’s my recommendation on the next move. Whatever I decide (with the appropriate conversations, of course) is what we will do. And it will be me who will have to help, support, design, and in some ways “train” for the next system, as well as make equipment recs and consider existing hardware integration in to all of it. It’s not going to be fcp8.
Broadcast monitoring is very welcome, but it hasn’t tipped the scales. Cs6 is going to be a strong contender, especially with Adobe dipping their toes in openCL, greatly improving broadcast monitoring, so they have my attention. We also use AE.
I can tell you Microsoft is near the bottom of our list, but that’s my decision for now.
There’s an incredible amount to consider. When moving to fcp3, it was rather easy, and a different era. Most shooters I worked with at the time were slowly moving to DV. Then fcp 4.5 and dvcpro hd.
My point is, the considerations are up to me, our clients don’t dictate what we edit on. So if X works for us, or cs6, or whatever, what does that have to do with a wide adoption or who’s asking for it?
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What pisses people of is simply the whole package – the app itself, the attitude, the silence, the pending demise of the tower.
It’s childsplay.
Seriously, listen to all the interviews conducted during NAB. You constantly hear the phrases, “switching, distrust in Apple, people being angry with Apple, fear of loosing the tower, reassurance from Adobe, Avid, Autodesk”.
It’s a very clear message, screaming in your face.
Any company with a little bit of respect for their customers would want to address such things – in the open. NAB would have been a perfect opportunity to do that. Show up, show comitment, talk. And don’t give me the “Apple doesn’t do tradeshows anymore” spiel.
If they don’t, that message is also clear so people start pointing the middle finger back.It’s the usual bull all over again with them hiding somewhere in a hotel suite and briefing a few privileged vips that have Apple’s blessing to spread the word.
I see Spectre’s Blofeld stroking his white cat, appearing on a monitor while the mignons are listening.
It’s a bloody NLE, not a secret weapons program.
People are making back flips because broadcast monitoring sort of works now. Wow, amazing.
And then I look at a Mac Mini cramped inside a rackmount server enclosure with “the favorite feature being the mechanical arm on the right hand site of the unit which transferred the on/off button movement to the back of the Mac Mini” – all for the bargain price of over 2.000 dollar.Can’t have any of this nonsense anymore.
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“You also agree that you will not use these products for… the development, design, manufacture or production of nuclear, missiles, or chemical or biological weapons.”
iTunes End User Licence Agreement -
[David Roth Weiss] “Precisely! Unlike some of our other debaters here, you exhibit true empathy and understanding Jim, and that’s a beautiful thing. Some of the others simply refuse to acknowledge anyone’s else’s feelings, which clearly run deep for many users.”
I have my moments David.
I was just thinking of you, as a Vermontophile…just finished a short piece on the region. -
In truth, I was a bit surprised. But yeah, I just called ’em up. They sent emails to follow up. I uploaded files to them. I was kind of amazed, really.
But I would imagine the FCP X team at Apple has had their butt kicked and (hopefully) management has told them to make it right. Now.
The tech support is one indication. The fast/good updates is another. The sneak peaks/roadmap to celebrities like Larry J. Those are good things.
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[Chris Kenny] “Apple has never been a very communicative company. It’s unclear to me why this suddenly seems to have started bothering some people a lot more lately.”
That’s just silly.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Chris Kenny] “I did in fact predict major changes arising from questioning standard assumptions about how editing worked, and a feature set that wasn’t a strict superset of FCP 7’s”
I stand corrected, you were very prescient on this matter. Not being one to read things like Apple Insider I was unaware that this was being discussed. I will stand by my statement that most editors were unaware of these possibilities. The main rumor I heard was Apple selling off FCP and getting out of ProAps. Now that seems like a consummation devoutly to be wished for.
Actually I find the Apple Insider posting you were blogging about interesting reading at this point in time.
5/18/10
“Apple’s Final Cut Studio suite of video post production apps is getting a significant makeover to better target the software to the mainstream of Apple’s customer base rather than high end professionals.
According to a person with knowledge of Apple’s internal Pro Apps plans, the company has shuffled around management within the Final Cut team in order to retarget its efforts to more closely match the needs of the majority of its customers. Apple’s Mac customer base has steadily shifted from desktop models to notebooks, while also broadening out from a high end creative niche to a wider installed base that includes more prosumer and advanced home users.”I find AI’s analyses more on target than yours. They brought the app to market to suit this new demographic and took almost a year to bring to market the other features desired by the less important “higher end” of the market. I don’t know about you, but I prefer to be the desired demographic for the products I use. I’m not as interested in building my business around a product that treats me like “oh and here’s something for you, when we get around to it.”
[Chris Kenny] “In short, I think they’ll come up with something really interesting… that will probably cause a bunch of people to totally freak out about how Apple has ruined everything and make forceful public declarations about how they’re leaving the platform.”
If you predicted that everyone would freak out, why do you get so amazed that everyone is freaking out?
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