FCPX at the tipping point? Sync-N-Link X outselling Sync-N-Link says Intelligent Assistance

[Franz Bieberkopf]

[Walter Soyka] “Bringing it back on-topic, I see. A clever ruse!”

Craig has an obsession about proving wide adoption (and Aindreas an equally rabid disavowal of same) – the thing is that Apple wants to keep it secret, so these are all exercises in fortune telling.

I’m interested either way, but I’m very much not interested in false numbers or hype.

To address Bill’s point – the facts – what Phillip Hodgett’s has claimed could be true for sales of 10, and it could be true for sales of 10,000.

Either figure would be interesting. Each would have a very different meaning.

Franz.

Edit – All of this, of course, dances around the issue of the ongoing comparison to Final Cut Pro 7 – released in in 2009, and since discontinued by Apple, as Herb has pointed out. One might choose a better standard for “tipping point”.

[Craig Seeman]

[Walter Soyka] “I don’t think that the changes to FCPX are small or ineffective, and while I have no doubt that FCPX has become more appropriate for more people, I’m not seeing any large significant change in my little corner of the industry, either.

My vote is no, not a tipping point.”

Given some of the other blog posts from Philip Hodgetts, I suspect he has a reasonably close relationship with Apple. Given his tools are “primary function” rather than glitzy plugins, he may be a very important roll player. Possibly filling shoes that Apple might have expected from Automatic Duck.

I’m wondering if his vision of “tipping point” is influenced by some things he might be aware of, not yet visible to us. He even hints at it in his blog when he mentions the push to get his tools out the door for broadcast use…. even though the immediate earning where meager for this tool for a while thereafter.

I suspect his relationship with Apple is reasonably close and they seem to be looking over his shoulder. That he’s selling a tool geared toward higher end production with sales he finds reasonable, posting a blot just before NAB, at the time when Apple is supposedly stepping up its marking…. it’s not coincidental.

Somewhere in there Apple spotted a beach head and Hodgetts has a role in it somewhere.

[David Lawrence]

[Franz Bieberkopf] “To address Bill’s point – the facts – what Phillip Hodgett’s has claimed could be true for sales of 10, and it could be true for sales of 10,000.

Either figure would be interesting. Each would have a very different meaning.”

Well said.

_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
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[David Lawrence]

[Craig Seeman] “I suspect his relationship with Apple is reasonably close and they seem to be looking over his shoulder. That he’s selling a tool geared toward higher end production with sales he finds reasonable, posting a blot just before NAB, at the time when Apple is supposedly stepping up its marking…. it’s not coincidental.”

Coincidental, no. But maybe it’s just marketing.

_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl

[Craig Seeman]

[Franz Bieberkopf] “Craig has an obsession about proving wide adoption”

Not in the least. I look for beach heads. That’s all. That’s all I’d expect for FCPX at this point. I’ve repeating over and over again that it’s going to be an attrition battle for FCPX.

I don’t think Philip uses “tipping point” as any form of industry dominance. If you read the must recent comments from “Duane” and Philip’s response, I think that’s clear. Tipping point means “viable” not “dominant.”

[Craig Seeman]

[David Lawrence] “Coincidental, no. But maybe it’s just marketing.”

Yea, Apple marketing and Philip’s as well of course… because there’s something about to be sold and they can taste the buyers.

[Walter Soyka]

[Craig Seeman] “I don’t think Philip uses “tipping point” as any form of industry dominance. If you read the must recent comments from “Duane” and Philip’s response, I think that’s clear. Tipping point means “viable” not “dominant.””

It seems to me that most folks referencing the “FCPX is not professional” line at this point are the ones trying to refute the same. With whom are they arguing?

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events

[Bill Davis]

[Herb Sevush] “Yes, so we now know that you can sell more plug-ins for an actual NLE than for one that has been EOL’d for almost 2 years. Bravo. Since no one has bought a new seat of Legacy for almost two years I would imagine that selling new plug-ins for it is not exactly a robust business, sort of like booking dinner reservations on the Titanic the night it went down.”

So this must mean your contention is that everyone’s stopped using Legacy?

So Herb, what are you cutting on these days?

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Bill Davis]

[Franz Bieberkopf] “To address Bill’s point – the facts – what Phillip Hodgett’s has claimed could be true for sales of 10, and it could be true for sales of 10,000.”

While this is certainly true, the sales of 10 copies into 10 facilities that do quality work at an upper level would also be more impressive than 10,000 sales to folks cutting cat videos. (And I say that fully aware that some folks making cute cat videos and using same to drive internet clicks to collect checks from Google AdSense are likely making vastly more money this week than I am.)

Lets not forget, lies, damn lies, and statistics, after all.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Chris Harlan]

[Aindreas Gallagher] “steve martin and the ripple training guys trying very hard to reset the ecosystem”

I do have to say that one of my very favorite Avid tutorials came from Ripple. It was quite good.