FCP7 is dead. Why can’t there be a new FCP7?

[Jeremy Garchow]

[Josh Cook] “How many forum posts have you read in the past decade about reluctantly switching to Premiere, Avid or (gasp) FCPX?”

I’d suggest going to the following link, scroll to the bottom, and then work your way up.

https://forums.creativecow.net/directory/finalcutprox/2011-04-01_to_2011-07-01.php

It’ll ruin your deadline so, mind the gap.

[Mitch Ives]

[Bill Davis] “I’ll agree with the keyframes deal as well.

But of course, very few people will choose not to have lunch with, say, Heidi Klum because she might currently have a blemish behind one knee.”

I suppose it depends on how much key framing you do as to whether that blemish is behind a knee or on the end of her nose…

I just hope Apple realizes that the key framing in FCP X is the “least elegant”, “least Apple-like” thing in FCP X and puts it on the list…

Mitch Ives
Insight Productions Corp.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

[James Ewart]

I had a quick butcher’s at the Premiere thread the other day and was surprised by how many gripes there seem to be.

[Aindreas Gallagher]

you’d think X just needs to tool up a bit in terms of GUI stuff (say widening the audio meters or having interface presets? aren’t those audio meters insane?)
also the conditional role organisation based channels for audio the will smith movie editor mentioned, and a bit of a rethink on the access and manipulation of animation keyframes.

PPro re-timing is a total mess relative to X tho – the timeline assembly for retiming in ppro is borked relative to X.
you can get used to it and I have doing some sports promos, but X basically unzips its fly on PPro there.

But it feels like X has a continuous elegance of thought advantage without being willing to get down and proper nasty in terms of workflow. you can’t always play the beautiful intellectual game you would think. God knows adobe don’t.

Apple might need to accept getting their hands dirty advancing X.
which goes back to the motivation problem: is there an apple team, hugely reduced, without pro-apps even on the mission statement, ready to play ball.

https://isachin.com/2011/06/30/why-apple-built-final-cut-pro-x/
things changed in 2006 and 2007. Serious competitors to Final Cut Pro came from Adobe, Pinnacle, Sony, and others. People were choosing their hardware and software based on format support, or specific features they needed. That’s boring. Apple doesn’t play that game.

the point is there is only this game left they’re playing. they haven’t redefined editing for market share?. the only question left is whether apple have any inclination to continue fighting the fights they were trying to leave six years ago. I’m beginning to think editing software is a hotel california and apple didn’t get to leave.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Steve Connor]

[Aindreas Gallagher] “(say widening the audio meters or having interface presets? aren’t those audio meters insane?) “

What do you mean widening them, surely you can already?

[Aindreas Gallagher] “and a bit of a rethink on the access and manipulation of animation keyframes.”

That would be good

[Mitch Ives]

[Aindreas Gallagher] “Apple might need to accept getting their hands dirty advancing X.
which goes back to the motivation problem: is there an apple team, hugely reduced, without pro-apps even on the mission statement, ready to play ball.

https://isachin.com/2011/06/30/why-apple-built-final-cut-pro-x/“

I actually think that article makes a lot of sense… in fact it seems like what Bill Davis has been saying since the beginning. I’m not sure I’m happy about that approach, but in the end, it is what it is…

Mitch Ives
Insight Productions Corp.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

[David Mathis]

[Justin Ferar] “I hope it gets smoother in the next revision because I really, really, really, like what I see. I especially like the audio key framing and gain adjustments.”

I also love the trimming features. This has been one short fall of FCP X as is key framing in general. The flip side of the coin, however, is that you can build custom transitions, generators, titles and effects inside of Motion for use in FCP X. Resolve is improving but I honestly think FCP X is better suited for finishing.

[Ronny Courtens]

… which goes back to the motivation problem: is there an apple team, hugely reduced, without pro-apps even on the mission statement, ready to play ball.

Short answer: yes, and they are extremely responsive and always open for suggestions. The mission statement is completely irrelevant to this.

– Ronny

[Bill Davis]

[Aindreas Gallagher] “Apple might need to accept getting their hands dirty advancing X.
which goes back to the motivation problem: is there an apple team, hugely reduced, without pro-apps even on the mission statement, ready to play ball.”

Funny how the Adobe Mission Statement also fails to contain any mention of video editing.

Guess by your “mission statement metric” – video comes in at below the after through level for that organization as well?

How about AVID, what’s up there? Do they ring the “video” bell for production professionals? Closest thing I could find is their Avid Anywhere statement – which again, does NOT mention video.

Sorry, Aindreas, our egos just have to take the blow. We’re just not “special” anymore. Nobody seems to want to play with one-trick “video” pony’s anymore.

Bummer, huh.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Andrew Kimery]

[Bill Davis] “Funny how the Adobe Mission Statement also fails to contain any mention of video editing.

Guess by your “mission statement metric” – video comes in at below the after through level for that organization as well?”

Both Adobe and Avid make mention of media creation which editing is obviously a part of. The perceived slight from Apple isn’t the dropping of video editing (which was never explicitly mentioned to begin with) but the dropping of the term “professional applications”.

Adobe – https://www.adobe.com/company.html
“…to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success.”

Avid – https://www.avid.com/US/about.html
“…enabling broadcast, video, and audio professionals…”