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FCP X Six Months Later – Blog Post
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[Bill Davis] “Because it’s what a small sub-section of the small sub-section of professional editors want, but not what Apple feels it needs.”
But Apple themselves have said otherwise. Apple says they want to make a product for the TV and Film industry. So, Bill, are you saying that Apple is actively lying to us? Is that your position?
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
I wonder how well attended this session will be:
“20 Best Cutting Edge FCP Tips In 60min”Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
Ok. It’s Christmas/Chanukah. Let stop the bickering for a few days.
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
[Craig Seeman] “If moving on doesn’t resolve the anger then the thing that lingers is a poison, a cancer. “
Cancer might be pushing it a little hard – more like a carbuncle, or crotch rot.
[Craig Seeman] “It may be they genuinely fear the potential popularity of FCPX in certain post workflows even if it’s a couple years down the road. Whereas some of use will be veterans, others fear they will be tossed into an alien and distasteful environment.”
Oh yeah, we’re terrified you’ve got the edge on us with a program you praise for it’s ease of learning. Next we’ll be frightened of Imovie as well.
[Craig Seeman] “Maybe they fear that the broadcast/feature film niche is finding it harder to sustain developers with Avid having a tough time of it and Apple clearly taking a different approach to the industry altogether.”
There are more new NLE’s coming to market than at any time in recent memory. They come in 7 flavors now, not counting Smoke and Legacy, which is sorta, almost, still on the market.
[Craig Seeman] “It may be they trusted a business when they shouldn’t have.”
Mostly this.
[Craig Seeman] “If it’s simply “trust” then these editors must never have experienced this in their past post history (where such costs would have been much higher).”
In my case it’s specifically worse because of previous experience. I chose Apple and FCP precisely because I thought it was the safe place to be. Foolish, but there you have it.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “Keep competitive secrets more secure.
Keep the market guessing – which for Apple, has a history of building excitement for product launches and updates.
Maybe suppress “forward looking statement” hassles in financial markets.
And keep the coding team on task without having to deal with constant “explain where you’re going” meetings and presentations.Sounds like a fair trade to me.”
Is Apple worried about a competitor coming up with it’s own magnetic timeline? I doubt it. I think at this point it’s less of keeping their plans secret, and a lot more of communicating to people who depend on these tools for their livelihood, that Apple is trying to prepare a wonderful future for them.
Pulling legacy Final Cut sounded like a strong message that they were abandoning the pro market. If that’s not the message they wanted to send, they need to make sure they tell us. Yet here we are continuing to divine what Apple is thinking.
My world hasn’t been turned upside down, and I’m intrigued by the new stuff, so I’m willing to ride it out.
As for their launches, when they come out with an ipod or ipad, people can’t wait to get them. FCX was snuck out without a lot of hoopla, and people clamored for their money back, and people rushed to Avid and Adobe. Apple backpedaled, and sort of put it back.
Yeah, when they’re doing things right, we all happily get in line behind them. I’d love to get our daily show production on FCX. It’s hard to give my managers an answer when they say “is Apple going to keep with this, or abandon it like Xsan, Smoke, Color and legacy FCP?”
I’d love to shoot a fly-on-the-wall documentary with the team in Cupertino.
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FCX. She tempts me, abuses me, beats me up, makes me feel worthless, then in the end she comes around, helps me get my work done, gives me hope and I can’t stop thinking about her.Mark Morache
Avid/Xpri/FCP7/FCX
Evening Magazine,Seattle, WA
https://fcpx.wordpress.com -
[Craig Seeman] “I find it odd that TV and Film is heavily dependent on Avid which apparently hasn’t been able to make money (get out of the red) for five years and counting, with that industry’s heavy dependence. So if TV and Film can’t support the one NLE company they depend on, it would be odd to base a business model primarily on those industries.”
As you have so often stated, Avid’s finances are not linked to it’s software. It’s financial problems are not necessarily an indicator that it’s software isn’t profitable or sustainable.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Craig Seeman] “some tend to ascribe these as “personality traits” as we anthropomorphize businesses”
We never had to work to anthropomorphize Apple. Apple had a face, and usually walked around barefoot in need of a bath.
I think there is more than a little fear that Apple without Steve Jobs may be the end of it for the pro market.
I’m halfway through the biography, and when Jobs returned to Apple, he drew vertical and horizontal lines on a white board, indicating desktops for the pros and consumer markets, and portables for the pro and consumer markets. Obviously the consumer side has thrown this model out of balance. If anyone can afford to keep it’s pro market fed, even if it’s not as profitable as the consumer side, it would be Apple.
I hope they continue do just that.
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FCX. She tempts me, abuses me, beats me up, makes me feel worthless, then in the end she comes around, helps me get my work done, gives me hope and I can’t stop thinking about her.Mark Morache
Avid/Xpri/FCP7/FCX
Evening Magazine,Seattle, WA
https://fcpx.wordpress.com -
Didn’t you start this thread?
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[Mark Morache] “I’m halfway through the biography, and when Jobs returned to Apple, he drew vertical and horizontal lines on a white board, indicating desktops for the pros and consumer markets, and portables for the pro and consumer markets.”
I read the bio as well. To me, the question was what did Jobs consider to be necessary for Pros. From the very beginning of Apple through his return, Jobs was pretty adamant about producing closed systems. As in, you can’t open them up and expand them. From the first Apple computer (which he did not want expandable) to the first Mac to the first iMac. So did he push for a Mac Pro, or did he reluctantly agree? As he occasional did on other issues.
He was also extremely focused on simplicity, in everything Apple did. I can see where his desire for simplicity might have directly, or indirectly driven the FCS team to create a simpler Final Cut.
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[Herb Sevush] “As you have so often stated, Avid’s finances are not linked to it’s software. It’s financial problems are not necessarily an indicator that it’s software isn’t profitable or sustainable.”
It’s certainly not profitable for Avid. Avid or MC family could be sold. Avid can’t sustain their current business model (or it won’t sustain them) and hasn’t for 5 years running. One way or another this has to impact MC at some point.
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