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Did anyone lose their job after FCPX mistake ?
Does anyone know if anyone has been fired for the FCPX f**kup ? Or do Apple still think they did the right thing, even after the whole postproduction world left them ?
Someone should get the boot. At least the guy who though that it was a good idea to make people believe it was still a proapp after the makeover.
Anders
Xraid-Xserve-Xsan-Xeverything
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36 Replies
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Have we entered a time warp, is it last year again?
Steve Connor
“The ripple command is just a workaround for not having a magnetic timelinel”
Adrenalin Television -
[Anders Haavie] “do Apple still think they did the right thing, “
You have the cart before the horse. Apple purged everyone who was not on board during the development of the X version, so the entire organization is on the same pitcher of KoolAid. By definition, there can be no mistake. It is within the corporate orthodoxy of internal infallibility. People who have never edited a national spot, feature film or long-form documentary know more about the process than those who do. It could be argued that the 3-5 minute “B”-roll news clip or YouTube short will supersede all other forms of recorded entertainment, mostly due to mass audience ADD.
Do people even listen through a whole song on their iPods anymore before clicking to something else?
jPo
“I always pass on free advice — its never of any use to me” Oscar Wilde.
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[Steve Connor] “Have we entered a time warp, is it last year again?
“LOL. These kinds of posts are just laughable at this point…
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~”It is a poor craftsman who blames his tools.”~
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[Joseph Owens] “You have the cart before the horse. Apple purged everyone…. “
I started reading your post but then something shiny came along. Could you please rewrite it and keep it under 140 chars please.
Brian Mulligan
Senior Editor – Autodesk Smoke
WTHR-TV Indianapolis,IN, USA
Twitter: @bkmeditor -
No, adults run things there.
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[Joseph Owens] “You have the cart before the horse. Apple purged everyone who was not on board during the development of the X version, so the entire organization is on the same pitcher of KoolAid. By definition, there can be no mistake. It is within the corporate orthodoxy of internal infallibility. People who have never edited a national spot, feature film or long-form documentary know more about the process than those who do. It could be argued that the 3-5 minute “B”-roll news clip or YouTube short will supersede all other forms of recorded entertainment, mostly due to mass audience ADD.
Do people even listen through a whole song on their iPods anymore before clicking to something else?”
Phew, that is a LONG response. I’ll read the second half tomorrow…if I remember too.
Chris
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Who’s getting fired? A small but loud group of people complained (count me in that group), but others cheered. Apple has sold over a million copies, it has made them money. Still selling well. The are catering to a wide swath of users, and it has served them well.
And in the process, they have saved Avid from the brink. FCP was poised to take over the market it used to dominate. Then X came out and caused a lot of us in that industry to switch back.
OH no…people behind this move most likely got bonuses.
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
Saved Avid???
Avid is not a healty company. They sold the only profitable part of it.
MC is loosing 20% income year after year.
Avid could be the best, but it seems that, at the end of the day, people is using other NLEs to do their work done.Leo Hans
Editor AVID – Final Cut Pro
https://www.leohans.com -
NEWS RELEASE
“Apple fired its entire Final Cut Pro X development team today, because instead of catering for the Television Production elite ONLY – some of which are still on DigiBeta, they saw the emerging Digital Age and social media as the next creative wave.”
….riiiight.
As a National Television Producer/Director myself, I understand the frustrations with how Apple managed the transition from FCP 7 to X (poorly) but underestimate what software like this will do to our industry in the future AT YOUR PERIL.
Look at Acquisition and Product delivery cycles these days.
DSLR vision, quick ingest, edited by NLEs that provide the technology to turn content around quickly and get it on the ‘net via YouTube or Vimeo or the myriad of HTML 5 enabled sites frothing up everywhere.
In every corner of my work, I see two schools of thinking either “This digital wave will undermine the way we have always worked” or “A bigger pool means to stand out, those who have the skills will be even more invaluable in this industry.”
I am firmly in the latter mindset.
It all reinforces what we learnt in the first place, to stand out in the creative crowd will mean:
– Well produced and presented content.
– Edits done with the right grammar and continuity.
– Engaging content.I see potentially a big future for FCP X. I see an even bigger future for the best talent to shine in a never more fragmented, burgeoning industry.
Dean Neal…
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