Dave Dugdale fun NLE survey

[David Mathis]

Very interesting. Of the Premiere Pro base just curious to know how many of them have CS compared to those that are on the subscription only model. That should be an interesting comparison.

[Franz Bieberkopf]

[David Mathis] “curious to know how many of them have CS compared to those that are on the subscription only model.”

David,

… 2min mark; slightly less than 50% on CC (if you include all versions of CS).

I don’t think most of the figures are of much use (except for his site), but this statistic is likely representative, and his search stats are interesting.

Franz.

[Craig Seeman]

[David Mathis] “Of the Premiere Pro base just curious to know how many of them have CS compared to those that are on the subscription only model.”

It looked like half were still on CS6 on the pie chart had individual breakdown. It’ll be interesting to see how many of those CS6 users move to CC vs FCPX vs Other.

BTW given his DSLR focus CC does make sense because for Adobe users it’s not just PPro but Photoshop probably getting significant use/value.

[Craig Seeman]

[Franz Bieberkopf] “his search stats are interesting.”

Nose dive for PPro as I saw it and it makes sense to me.

[Franz Bieberkopf]

[Craig Seeman] “Nose dive for PPro as I saw it and it makes sense to me.”

Craig,

That PPro line doesn’t make sense to me: high point was 2004? with a bump in 2008?

Franz.

[Aindreas Gallagher]

yeah, but that nose dive was weird – it plummeted between 2005 – 2009. where it was in 2005 was just bizarre relative to FCP.
It actually looks pretty steady over the voldemort subscription era?

and the tutorial thing surprised me – I’d have bet any money FCP would have that stat clobbered. I mean – it should have that stat clobbered?

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Craig Seeman]

[Franz Bieberkopf] “That PPro line doesn’t make sense to me: high point was 2004? with a bump in 2008?”

I hadn’t noticed the dates in detail. I was assuming the drop because most CS6 users have been long time (although there are some new sales I’d imagine) and wouldn’t be searching for tutorials. CC users would.

Of course that drop given the dates might well be why Adobe went CC. Sales dropping and people skipping upgrades means a decline in tutorial searches leaving them with “CCC” (Coerced Creative Cloud) in order to have ongoing income not dependent on upgrades.

[Aindreas Gallagher]

[Craig Seeman] “”CCC” (Coerced Creative Cloud)”

– copyright established – copyright established –

now thats a good phrase. that should go on a t-shirt ideally.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Franz Bieberkopf]

[Craig Seeman] “Of course that drop given the dates might well be why Adobe went CC. Sales dropping and people skipping upgrades means a decline”

Craig,

That interpretation applied to that chart could be restated:

Subscription can barely maintain sales in face of massive competitive opportunity.

Or, additionally:

CC Bundled Applications generate no new users for PPro.

Franz.

[Paul Neumann]

Great point. And remember with CS3-CS5 with your upgrade you’d get that 30 day Lynda trial. That is such a boon for Photoshop users. On Lynda today you’ll find 12 courses specifically for FCPX and 34 for PPro 6-CC.