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Creative Cloud and the future of the creative process
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[Walter Soyka] “… customers are now choosing the services versions instead because they see real benefits.”
Walter,
That’s the crux of it, isn’t it? Being able to choose.
I appreciate a statement of vision to a point, but I don’t have much to say about it until they have something concrete to offer that I can evaluate.
Being corralled into a “promise of things to come” feels like marketing to me, not anything real.
Franz.
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Somewhere in all the poetic speak about the future of creative there is a business model. The marketing language is what we hear, but underlying it has to be a broader plan….one that steers users to adopt Adobe’s model, rather than just shopping for the right software tool and purchasing it to use as long as you like.
We use Production Premium but Illustrator gets used very little in our work. Actually AE is the workhorse here, and Photoshop.
How about a cloud version of AE and Photoshop with an Illustrator “lite” for, say $9.00/month? I might bite.
But as you can see there is no one size fits all and Adobe is betting that there is.
Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
https://www.tiltmedia.com -
What I see here is an opportunity for Apple to make some inroads on Adobe by capitalizing on the turmoil, hurt feelings, resentment and suspicion of the Adobe users who are ambivalent about the new licensing model. “Pay ONCE and OWN your tool. OR rent it per use – your choice”
If Apple offered a less heavy-handed approach to the licensing and payments than Adobe, it might woo back a number of those they chased off with the introduction of FCPx. Though I don’t really expect Apple to do this. More like they’re slapping their foreheads and saying “We should have done that before Adobe!”
This I think is also going to give collaborative, third-party alternative app developers a small boost, as the real iconoclast users go looking for something with fewer strings attached.
And yes, you will see massive bootlegging and piracy directed against Adobe now, on a scale never before seen. The pirates will justify these “work-arounds” to themselves in terms of freedom from monopoly domination, or other high-handed rhetoric. But the new fun game for the script kiddies “sticking it to the corporate man” will become this week’s hack of the C-cloud, an asymmetrical war of attrition Adobe will have to fight every day.
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[Steve Connor] “[Chris Harlan] “to believe they truly want to become the central architecture, plumbing and nervous system for artistic creation in the 21st Century. That notion really scares me.”
Never going to happen
“I’m not saying it is. I’m just responding to Walter’s question.
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[Mark Dobson] “I appreciate where you are coming from Walter. Could the quote above be applied to FCPX and Apple or the App store? Are we talking about what you call things? Could the App store have been called the Creative Cloud App store?”
I don’t think they’re the same. That’s kind of the point of my post here. This looks like something new.
The App Store is a cloud-based delivery mechanism for products. Creative Cloud is about added a service component to the products we’re using. The examples of new possibilities at the MAX conference keynote were allowing third-party API access to Adobe image processing, and building in live community-driven elements like Kuler, and cloud-based rendering. The possibilities do open up when add connectivity.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Franz Bieberkopf] “I appreciate a statement of vision to a point, but I don’t have much to say about it until they have something concrete to offer that I can evaluate.”
Isn’t this rather what everyone wanted from FCPX? A broad idea of where Apple wanted to take it?
I think Adobe did learn from the FCPX fiasco. They are offering CS6 indefinitely. They’re talking in broad strokes about the future of their offering.
On the other hand, maybe they didn’t learn. They changed something that people liked because they seem to believe they could make it better. Can’t do that!
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Mark Suszko] “f Apple offered a less heavy-handed approach to the licensing and payments than Adobe, it might woo back a number of those they chased off with the introduction of FCPx. Though I don’t really expect Apple to do this. More like they’re slapping their foreheads and saying “We should have done that before Adobe!”
The reason I think Adobe did this now is that having both subscription and rental licenses complicates the situation a lot. A key selling point about the substitution is that upgrades can be easily rolled out at any time. You no longer have to force all the separate software departs to artificially meet the same deadlines so that the suite can be upgraded all at once. Having subscription users get upgrades and updates before perpetual license users would cause more versioning problems in the user base than Adobe already has but if you keep everyone locked into the same annual upgrade cycle you don’t take full advantage of what CC has to offer. Rock and a hard place situation and Adobe chose to just bite the bullet now.
And yes, you will see massive bootlegging and piracy directed against Adobe now, on a scale never before seen. The pirates will justify these “work-arounds” to themselves in terms of freedom from monopoly domination, or other high-handed rhetoric. But the new fun game for the script kiddies “sticking it to the corporate man” will become this week’s hack of the C-cloud, an asymmetrical war of attrition Adobe will have to fight every day.”I would honestly be surprised if there was a significant increase in piracy. People that pirated before are still going to pirate and people running legit businesses are either going to pay for CC or stick w/CS6 for the time being. There have been cracks to the 30-day demo for years so I wouldn’t imagine cracking the demo versions of the new CC apps so they run indefinitely would be any harder.
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[Mark Suszko] “What I see here is an opportunity for Apple to make some inroads on Adobe by capitalizing on the turmoil, hurt feelings, resentment and suspicion of the Adobe users…”
Maybe for FCPX… maybe, but what about the rest of the suite? Seriously, how many creative professionals don’t depend on at least one Adobe application? Adobe seems hard to escape at the moment.
[Mark Suszko] “Though I don’t really expect Apple to do this. More like they’re slapping their foreheads and saying “We should have done that before Adobe!””
lol – I think a few companies are watching this with a lot of interest. I hope I’m wrong… but I think SAS is the way of the future. I think only smaller, open source developers will continue to offer perpetual licensing of software. I hope I’m wrong about that.
Shawn
Shawn
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[Shawn Miller] “ol – I think a few companies are watching this with a lot of interest. I hope I’m wrong… but I think SAS is the way of the future. I think only smaller, open source developers will continue to offer perpetual licensing of software. I hope I’m wrong about that.
“Sadly, I think you’re right, and that is what is actually bugging me about this whole thing. I’m okay with the model for Adobe–I’d prefer the choice be there, but I’m okay with it–but I don’t like the notion of everything going this way. It might be unavoidable, but there it is.
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[Chris Harlan] “Sadly, I think you’re right, and that is what is actually bugging me about this whole thing. I’m okay with the model for Adobe–I’d prefer the choice be there, but I’m okay with it–but I don’t like the notion of everything going this way. It might be unavoidable, but there it is.”
Isn’t part of this because that the server technology is actually available and cheap enough to operate and these relatively massive scales?
Jeremy
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