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COW Articles: NAB Apple Bows Out of NAB 2008
Apple Bows Out of NAB 2008
Following Avid’s November 13, 2007 lead, Apple officially opted out of NAB 2008 on February 7, 2008. What are the ramifications of this laterst news on the future of NAB and what does it likely portend for the industry’s largest gathering? In this editorial, the COW’s Ron Lindeboom explores some of the trends and factors that are affecting decisionmakers and the growing move away from expensive trade shows.
Click on the link above to read Ron’s article.
Kathlyn Lindeboom
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