Could it be…?

[Andrew Richards]

Not gonna happen.

Best,
Andy

[Craig Seeman]

More likely would be another noteworthy update to X.

[Herb Sevush]

[Rich Rubasch] “has anyone heard any kind of rumor that Apple might be rolling out Final Cut Pro 8 and sending X to the ranks of iMovie?”

It’s only Thursday nite and someone’s already been hittin’ the wacky weed.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Gary Huff]

Plenty of confident “guys” have told me things that are utter nonsense, so I wouldn’t put any stock in it. The description of what Apple is supposedly doing is such poor business that it doesn’t even pass an initial “smell test”.

[David Roth weiss]

I heard the same rumor from one of my clients Rich. I’m guessing it’s something thats spread from one or another of the rumor mills, and always couched as a leak from an Apple insider. I would love to believe it, but give it a 1% chance, if that.

[Mark Dobson]

This is clearly a mixture of the bird many people like to eat on thanksgiving or Christmas and what you need to do with a clockwork toy.

[Steve Connor]

They’re also finally wrapping OSX into iOS and releasing a new version of OS9 for desktops

Steve Connor
“FCPX Agitator”
Adrenalin Television

[Phil Hoppes]

Reminds me of the old “yoke” that Microsoft was going to release a new OS based on Windows CE, Windows ME and NT.

It was to be called Windows Cement………

[Aindreas Gallagher]

I wish.

Still. who knows right?

you could argue that the fate of this incarnation of FCP depends on Apple’s basic strategic inclination in editing.

Apple may honestly be supremely relaxed at the fact that they have an editing product with the general professional impact say of motion, or maybe aperture type stuff. It will derive profit, but its mission would be to provide a vernacular extension of editing as understood by a mac audience.

Not a bloke screaming for OMF export.

If Apple’s primary goal here is to serve and enrich the methodology first expressed in iMovie (I am not denigrating it) then the mountain will simply not move.

No one will ever see independent tracks, the viewer, customisable GUI, mutable tracks, etc etc.

however, if Apple still think of their editing platform as what was in truth a four quadrant mover in cinema parlance – one that could cement Hardware and software across the entertainment industries, while enticing masses of new industry entrants (FCP was really easy – seriously) then it is not **entirely** inconceivable that they might consider a partial reset.

It boils down to this: if they care about the position held by 7, then they might re-tool, because (and let the hordes dump down) there is no, repeat, no, not an iota, of FCPX anywhere in the world that occupies industry leader movement.

this simple fact doesn’t get stated enough.

In London FCP is essentially mortally wounded.

in: the BBC dead-ish. CNN dead. Discovery dead (I think). And then there’s a bunch of massive commercial places that won’t say what they’ll do with stuff like FCP server because they’re lumped with it.

Also its virtually dodo in all doco production houses over here – (quote from mate who cuts for C4 and Discovery “last year 30-40% FCP – last six months None.”) She meant it and she was irritated – she deeply prefers the FCP.

Like it or not, (and laud the recent updates as one might, plus I utterly adore the CC power windows) – it is a simple fact that as it stands, the industry of editing has literally zero chance of adopting FCPX in any timescale reasonable for FCP’s professional survival in its current form.

Apple’s reaction to this fact will be dictated by what we don’t know: what they actually intended this software to do for them.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Bob Woodhead]

Damn fine post, Aindreas.

“Constituo, ergo sum”

Bob Woodhead / Atlanta
Quantel-Avid-FCP-Premiere-3D-AFX-Crayola
Panasonic HPX500/AF100