Could it be…?

[Simon Ubsdell]

[Chris Harlan] “The only thing I would add is that we all tend to see Corporate behavior as highly premeditated, when in fact a number of warring impulses can all be firing at the same time and in different directions.”

Agreed. I think what we’ve been seeing here is more than anything a glimpse of Apple in “headless chicken” mode rather than executing some co-ordinated evil plan.

Somehow, the “evil plan” theory feels a bit less alarming than the lack of one – at least there would be a plan of some kind …

Simon Ubsdell
http://www.tokyo-uk.com

[Herb Sevush]

[Steve Connor] “If anything because of the low cost then companies may have more to spend on plugins”

that would be true if the market for X plugins resembled the market for FCP7 plugins – a large number of whom are experienced pros and facilities. But if you accept the notion that X is marketed at a new generation of I-users, who are used to prices at the app store, with motion as a $50 plugin the idea of spending $200 – S400 for a set of transition or grading filters might not sit so well.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Jim Giberti]

[David Roth Weiss] “Right on the money as always Jim.
“

Thanks David. I like David L’s idea of the vestigial tail. Looking at that icon it’s obvious that there was a different stage of development for fcpx than where it ended up. It means there were serious people putting serious thought into what many of us expected and are asking for.

How’s this for another philosophical conundrum: I was wrestling with some complex audio in the timeline last weekend and wanted to see if there was another way of organizing my edit in real time in the timeline, as I would normally do – without using Compound Clips.

Here’s what occurred to me. I had a dozen blade edits from a long clip of VO takes. I pulled all my selects there against my footage and deleted all the rest ready to nudge.

So when I selected the first clip in what was a horizontal array of edits and then clicked the last in that
“linear row”…well, it selected all the clips in between – that’s not supposed to exist in X theory.
In other words I could have done any number of things that would have moved any of those clips out of linear relationship with each other…they would have descended/ascended to the nearest gap toward the Primary.

But for now, the clips were all in the linear row that I want much of my work to be, and when I did the traditional front/back click, X treated them demonstrably as elements in a horizontal linear relationship.

I can’t believe that Apple couldn’t bring back the advantages of, at least, an analogous track concept with both linear and parent child relationships a la Motion. They clearly had the idea in development and maybe that is what was actually meant in the rumor that they developed and ditched a FCP8 64 bit approach.

[Aindreas Gallagher]

[Simon Ubsdell] “One of the other key indicators is that iMovie 08 (onwards) was way, way too sophisticated in fundamental conception for its target market at the time.”

this.

So we’re inclined to think that a demonstration was given to Jobs by Ubillos for the guts of what was to be the iMovie 08 we know now. Ubillos, (who I insulted relentlessly post launch – true apologies) was demoing what he understood to be in his mind the equivalent to pre-stage footage organisation workflow. First cut. Almost a kind of aperture pre-stage.

your mind salivates at our lost future 32 bit float workflow within a hypothetical skimming aperture/first cut pre-stage for footage categorisation and meta data handling, bin categorisation and rough cuts. A deeply integrated launchpad to an unadulterated joined editing system. (A full track independent FCPX open for all DSLR comers? Why wouldn’t photographers like clean multiple tracks? how is that not their first post of call? ribbons of footage overlaid?)

Instead –

we have the entire separate hypothetical First cut app pre-data organisation digital asset management system wedged into the top left corner of FCPX. And it has literally knocked out our editing system viewer. That is how mad the chain of events is.

Lovely Mess.

As I get it, Jobs called that Ubillos demo to be a functional going forward consumer video architecture, and decreed it to be the basis of future editing carry on, in the form of iMovie 08. (although the skimmer action and a bunch of event terminology had been knocking around in iphoto well prior to ’08…)

Still: we all remember how crazy the reaction to imovie 08 was.

and we only had to wait another few years for our own special professional reaction.

It’s hard not to find layered unintended consequences everywhere here.

the one thing that struck me in the Jobs biog was the primacy of the critical demo: an incredibly flat management structure fashioned to produce clear thumbs up or down on many software initiatives.

If possible, given the massive industry confusion, you would near literally beg Timothy Cook to spare a properly considered glance at this situation.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics